Its something I too have been reflecting on as well. It would have been one of the few thing of the elements of the BBC News identity that brought me to enjoy its audible character, almost 12 years ago. The 1999 theme is what stood out to me being a foreigner and not familiar to other news broadcasts. The only exceptions at the time being news broadcasters in Australia.
With the BBC News Channel celebrating its 20 year inception a couple of years ago, I expected the 1999 branding to be the 2nd important celebration due it role of creating an impactful and defining character in establishing the identity and recognition in what the BBC brings to news. Something that grabs the attention of the viewer.
Something I was also reflecting on this morning was this quote earlier
I miss the pacy headline / titles sequences from the original 1999 incarnation. It's bonkers having sequences now which last up to and sometimes even in excess of 2 minutes.
It is something that at the time (I believe) that gave the BBC more impact in wanting to keep the attention of those who want to know the story. It seems that a quick 5 second grab of the headline tells people about
happened, and the story itself when aired explains
I could see why that's changed with people possibly wanting a sum up of the days events in a minute or two (with a grab of the key event/statement) being played. Then then explanation goes further in the story, but maybe not as deep as it used to be.