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Two of the largest and most powerful news organisations in the country are to form a 'strategic partnership' that could change the face of the British media industry.
The Telegraph Group and ITN are close to announcing a groundbreaking partnership that will see them co-operate to create new products that both groups can use, including television programmes starring big-name journalists who work at the Telegraph titles.
The two companies will work together to create content for the Telegraph's revamped website, which will be unveiled within weeks. But that is likely to be the first step towards a wider alliance that will see the two groups co-operating closely over the coming years. Executives at the Telegraph believe its roster of well-known journalists, including Simon Heffer and Boris Johnson, are an underused asset.
They want all reporters to write for the website as well as the papers and appear regularly on television or radio bulletins posted on the group's internet site.
more ....
observer.guardian.co.uk
The Telegraph Group and ITN are close to announcing a groundbreaking partnership that will see them co-operate to create new products that both groups can use, including television programmes starring big-name journalists who work at the Telegraph titles.
The two companies will work together to create content for the Telegraph's revamped website, which will be unveiled within weeks. But that is likely to be the first step towards a wider alliance that will see the two groups co-operating closely over the coming years. Executives at the Telegraph believe its roster of well-known journalists, including Simon Heffer and Boris Johnson, are an underused asset.
They want all reporters to write for the website as well as the papers and appear regularly on television or radio bulletins posted on the group's internet site.
more ....
observer.guardian.co.uk
