When I watch the news, it's always a bit entertaining to see when they've dug out the same old footage to reference something they're talking about - that shot of money being counted (in whatever currency the report is on about); that shot down a street with four of five bank signs in view; that shot of wine being poured into a glass on a white background, waiting for a damning statistic to appear; and, occasionally, that shot of someone browsing the internet 15 years ago.
What I was wondering about was how often are such shots updated? In general, technology reports include very recent footage - doubtless down to the number of conventions they make the trip to. But sometimes, you get that aforementioned shot of Internet Explorer 4 displayed on the boxy VDU sneaking in. Is there a schedule to update the shots? Or are the older shots down to the fact the older ones aren't always excised?
I know such libraries can be huge - when I went on work experience to Pindar Set, who made adverts for the Yellow Pages (now Yell Adworks), they had a library of ten thousand images that could be freely used in any advert. Would the size of such libraries prevent too much updating?
On a related note, I would presume the shots of various objects in slow motion on a white background are purchased rather than made by the broadcaster themselves - is this true? In either case, it'll still be somebody's job to spin a pound coin so it looks good on the slow motion shot.