The Newsroom

Sky News Thread - Relaunch on Monday

Set and graphics revealed (January 2005)

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RD
rdd Founding member
The same place, just a different building. Although Sky have always quoted their address as being Iselworth, not Osterly.
NG
noggin Founding member
Ogsley posted:
I've been looking through this thread (i'm sure it's written in here somewhere!) and other various websites but can't seem to find out where sky news is currently broadcast from. I know they are moving to a purpose built studio/news centre in Osterley, London - but where are they now? Some web site said Middlesex/Chilworth. I know you guys are bound to know.


The main studios and transmission areas are at Osterley/Isleworth. The Chilworth site is an uplink and also runs the Sky Box Office service I believe.
MD
mdtauk
all new Phil posted:
Martin *knows* it's accurate cos a friend of a friend whos dog sniffed the the arse of another dog whos owner used to work for Sky said so. I personally think that the logo will look a bit better than what we've seen on here.


Well there is proof here
PDF of November Highlights

http://www.rp-networkservices.com/tvforum/uploads/logo.gif
MR
mromega
I've just done a quick trace...

http://www.rp-networkservices.com/tvforum/uploads/skynews_copy3.jpg

The 'NEWS' Font is Helvetica 55 Roman. I expect Sky will probably use it for their astons as well.
MD
mdtauk
What software did you use MrOmega, and do you prefer it to the one with the sky font...
MR
mromega
I just did it Fireworks, normally I would use Illustrator but zoomed in the quality of the PDF graphics was poor.

I'm not entirely sure about it. Sky do seem now to be changing their logotypes to follow a formula of 'SKY' broadcast logo followed by channel title in another font, whereas before the channel title was in the 'Sky Font', ala the new Sky One logo.
SP
Spencer
Hmm... I'm not very keen on the use of the Helvetica/Swiss font for the logo. It just looks a bit cheap and lacks impact. Perhaps in a heavier weight it might have been better.

I also think it's a shame they've chosen the same (or almost the same) font as News 24 use on their Astons - especially given the white on red colouring. Normally Sky innovates and leads whilst others follow, but in this case it seems to be the other way round.
MD
mdtauk
Thats stupid. The choice of a font or colours doesnt not mean they are copying from others. Helvetica/Swiss was in use long before the Beeb used it,, by sky no less, and the colorus red and white arent new either.

Its how the graphics are used that counts, form follows function...
RJ
Russell James
Do you expect them to create a new colour or something Razz

The logo looks ok, I think the cureent one worked on a bit more would be better, have to wait and see
SP
Spencer
martinDTanderson posted:
Thats stupid. The choice of a font or colours doesnt not mean they are copying from others. Helvetica/Swiss was in use long before the Beeb used it,, by sky no less, and the colorus red and white arent new either.

Its how the graphics are used that counts, form follows function...


Of course I'm not suggesting News 24 were the first people to use red or Swiss/Helvetica. I just don't think it benefits anyone if the two main news channels both use such similar elements in their graphics... and I'm not saying they shouldn't use Swiss, or white on red - but together , it does rather scream 'BBC News'.

As you say though, how everything's used on screen will be the real test... I just think it's rather uninspired for a logo.
MD
mdtauk
you could say the same about BBC and ITV logos...

ITV logo and Helvetica NEWS text 4 blocks

BBC Logo Gill Sans NEWS text red square

SKY logo and Swiss NEWS text with white and red boxes
SP
Spencer
Well I wouldn't dispute that. It seems rather a shame that no-one's prepared to stick their neck out and do something different and distinctive... which previously Sky has managed to do.

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