I can report that the advert-free format for "Sky News at Ten" will remain in place beyond the initial eight-week window - a real vote-of-confidence for the programme from a commercial point-of-view.
Well not really if it's commercial free.
Respectfully, that misses the point. The fact that Sky Corporate is willing to forfeit half-an-hour's worth of advertising a day shows they're willing to shoulder an upfront financial loss in order to get more eyeballs not just on what's being marketed as a flagship evening bulletin, but on the advertising and content the other 23.5 hours a day - plus it gives the programme team more real estate in structure and storytelling terms.
Last edited by Skygeek on 17 March 2017 10:29pm
I sometimes speak ABOUT my employer, although not FOR them.
AJ, London Lite and freddied056 gave kudos