The Newsroom

Sky News presentation - New studio onwards

(October 2016)

This site closed in March 2021 and is now a read-only archive
BK
bkman1990
That clock face behind Anna Botting looks quite similar to ITV News at Ten from a long time ago. This really is a controversial move from a branding point of view from Sky.

I think Sky have taken the wrong call to take ITV's core branding of their news bulletin's which they have had for years. The clock face is still seen as having some sort of presence in their own current title's in either bulletin. It was also a prominent feature of ITN's news bulletin titles during the mid to late 90's.

When ITV were going to relaunch their News at Ten bulletin just last year; it was defined by The Evening Standard as being 'World Famous'. Now; Sky is taking branding from ITV in either a big way or small way to do this for Sky News at Ten from Monday?

It feels like a cheap dig & stance of double standards by Sky to do this to their own rivals.

I don't feel any love for Sky for doing this at all. I think this is a dumb move by them tbf.
WH
Whataday Founding member
As to the person who made the 1999 observation, I'll say it again... the key difference is reach. Freeview, Sky itself, and their various rivals, plus online and mobile platforms mean the potential number of eyeballs is exponentially higher.


You've missed a key point that it doesn't matter how wide a (potential) reach Sky News has, if the product is inferior to what is being offered elsewhere.


Is the product inferior thought? We haven't seen it yet, I don't think? Or am I the only one on here who isn't psychic?


This was in context of the comparison to 1999. The product was inferior then, and sank without trace.
AJ
AJ
Ok. So it's reminiscent of ITN/ITV with the Big Ben clock face. But that's a national landmark which denotes the time. Is it even possible to trademark it? I wouldn't have thought so myself.

Ultimately what matters is what the content and editorial tone of the bulletins are. We're not going to know until Monday.

Similarly we won't know how it'll actually look and feel until Monday. We've had one trailer and that's it. A generic trailer at that. I can guess that it'll be a modified title screen with a Big Ben clock face but that's a guess and that's all we can do right now... guess.

In the TVF tradition, we're all speculating, guessing and judging before the product is shown. But in reality perhaps we should withhold final slating and judgment until 11pm on Monday perhaps? But where would the fun be in doing that?! Smile
Last edited by AJ on 25 February 2017 12:58am
London Lite and Skygeek gave kudos
SK
Skygeek
As to the person who made the 1999 observation, I'll say it again... the key difference is reach. Freeview, Sky itself, and their various rivals, plus online and mobile platforms mean the potential number of eyeballs is exponentially higher.


You've missed a key point that it doesn't matter how wide a (potential) reach Sky News has, if the product is inferior to what is being offered elsewhere.


Is the product inferior thought? We haven't seen it yet, I don't think? Or am I the only one on here who isn't psychic?

Quite. Beyond the title sequence, I haven't seen anything more than anyone else, so I'd suggest reserving judgment.


Also, let's be perfectly candid. The subtext of any Sky News pres-related gripes here is essentially: "The 2005 look had lots of brassy music, whooshing bumpers and multiple presenters on any one shift doing rather a lot of walking around, so can we have it back, please?"

And you know what? As an unabashed pres-nerd, I loved it, too! But with the tenure of John Ryley came the entirely-correct view that "content is king", and in a commercial environment, operating with that view in mind is a necessity.

So, will the folks at ITV be slightly miffed at the fact that we've emulated ONE ELEMENT of their branding? Quite possibly. But it is as nothing when compared to how they feel about being told it's back to the days of "News at When" for them.

Save your genuine moral outrage for things like Tom Bradby's bordering-on-illegal suggestion that the BBC ought not even be allowed by Ofcom to run a 10pm news bulletin.
Last edited by Skygeek on 25 February 2017 12:57am
RO
rob Founding member
I can reveal that Sky News at 10 will run commercial free from 10pm-10.30pm whilst ITV's News is at 10.30pm.
SK
Skygeek
rob posted:
I can reveal that Sky News at 10 will run commercial free from 10pm-10.30pm whilst ITV's News is at 10.30pm.

This is correct. The idea is to allow for optimum breadth and depth.
TV
TV Dan
So all we don't know as yet, is what's so 'exciting' about this new show Shocked
II
IrelandIsle
Also, let's be perfectly candid. The subtext of any Sky News pres-related gripes here is essentially: "The 2005 look had lots of brassy music, whooshing bumpers and multiple presenters on any one shift doing rather a lot of walking around, so can we have it back, please?"

And you know what? As an unabashed pres-nerd, I loved it, too! But with the tenure of John Ryley came the entirely-correct view that "content is king", and in a commercial environment, operating with that view in mind is a necessity.


That's certainly not my view and I don't think a few people on here are asking it to go back to 2005, which as you say was too brassy with wooshing bumpers and over the top graphics and sound. I completely agree with Ryley's strategy until 2015, but since 2015 there has been a gradual dumbing down of the channel in many respects.

Content was king until 2015 and an excellent channel Sky News was. However in the last 9 months we have basically seen Sky News going around trying to show off their office building at any chance, many great presenters leave, inadequate replacements and people being put in their place,

I really like Millbank and the old Sky News centre in Osterley? Why. Because I know, when news comes from there there will be no vanity shots going into breaks, nobody trying to show off how great their office is and no distractions in the background of people walking and moving, and it looks and feels like a news studio. The glass box is an office first and a Studio second. It's ironic you say that people prefer the 2005 look which was too much glam over practicality, since that is precisely what the glass box is.

I don't want Sky News of 2005 back, I want Sky News of 2014-2015 back when it was a First Class news channel with strong presenter line-up, much better coverage of business news, no gimmicky shots around the studio, much better sound and an environment that just screamed professional news channel, whereas now in the glass box it feels pretty much like a studio bolted on an office as an afterthought to make Sky look good.

And on the presenters. Nobody is saying that Sky shouldn't be bringing in young talent through and they were certainly not doing that much in the past. But there are ways and means of doing this. The second presenter in a duo, overnight, weekend daytimes etc are excellent times to do this to gain them experience and to develop themselves. However at the moment they need another one or two relief presenters because quite simply a lot of them are not in the stage of their career where they can anchor a major show and conduct major interviews on their own.

The difference on Kay Burley's slot when she is there and not is massive. In your prime time daytime slot, on what other channel do you see someone as experienced as Key replaced with someone as inexperienced as Kimberley who is a poor interviewer? Of course you draft someone in as relief, but when a major anchor is not on, the gap between them and their replacements is massive. I don't expect Kimberley to be on Kay's level, that would be silly, but despite your assertions that Ryley is a content over style man still, from my view in the last nine months he's abandoned that and become all about vanity and the glass box and showing it off at the expense of quality of the presenting team.

Sky News would be a better channel now if they didn't build the Glass Box and instead spent the money on keeping say Samantha and Lorna, two very versatile presenters who would provide good cover for the key bulletins whilst also giving the youth a chance still on the weekends/overnights/secondary presenter role.

I'm not against the glass box in total, but for me, if I had to choose between the box and the quality of presenters I'd choose presenters every time, since i believe that the basics are indeed more important than showing off, just like Ryley used to.
TV
TV Dan
I think that - anywhere else but here - any sense of righteous indignation would be confined to those who wouldn't choose to watch the programme anyway, so it MUST stand on its own two feet editorially, and if I have anything to do with it - and I do - it will.

This is a presentation forum, so - shock horror - prepare to have your product judged on presentation...

Sky News at Ten looks like ITV. No two ways about it.


While the opinions on this forum might be somewhat polarised, I don't think average Joe/Jo on the street would give two flying figs about the so called Glass Box on a conscious level. If Sky News started broadcasting from a Costa Coffee then maybe at that point they would.


You obviously ignored the hundreds of comments on Twitter and Facebook to both Sky News and individual Presenters from 'average Joes' who shared the same ill feeling towards the glass box.

Out of interest, what is your connection to Sky?
SK
Skygeek
This is a presentation forum, so - shock horror - prepare to have your product judged on presentation...

Sky News at Ten looks like ITV. No two ways about it.


While the opinions on this forum might be somewhat polarised, I don't think average Joe/Jo on the street would give two flying figs about the so called Glass Box on a conscious level. If Sky News started broadcasting from a Costa Coffee then maybe at that point they would.


You obviously ignored the hundreds of comments on Twitter and Facebook to both Sky News and individual Presenters from 'average Joes' who shared the same ill feeling towards the glass box.

Out of interest, what is your connection to Sky?

... out of the 15-20 million a week who watch.


ETA: Having been in meetings this week, I can tell you the glass box and pres elements took up roughly 10% of the 45 minutes - the rest was ALL about content. Make of that what you will.
Last edited by Skygeek on 25 February 2017 11:55am - 2 times in total
II
IrelandIsle
Just because they publicly complain, doesn't mean they are either happy or unhappy.

Else there would be no such thing as polls.
TV
TV Dan

While the opinions on this forum might be somewhat polarised, I don't think average Joe/Jo on the street would give two flying figs about the so called Glass Box on a conscious level. If Sky News started broadcasting from a Costa Coffee then maybe at that point they would.


You obviously ignored the hundreds of comments on Twitter and Facebook to both Sky News and individual Presenters from 'average Joes' who shared the same ill feeling towards the glass box.

Out of interest, what is your connection to Sky?

... out of the 15-20 million a week who watch.


Where do you pull these figures from? Less than 6m a week watch Sky News on TV in the UK. YouTube Live offers limited reporting (concurrent viewers & playbacks) so hard to get a real grasp on how many watch via that platform. Are viewing figures for Sky News International recorded around the world?

The spouting of these big, inaccurate numbers is starting to sound very Trump.

My point was a 'new member' who joined to forum bash was wrong to assume that apart from TVF members, no one else noticed or cared about the glass box.

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