The Newsroom

Sky News presentation - New studio onwards

(October 2016)

This site closed in March 2021 and is now a read-only archive
MO
Mouseboy33
I understand their sentiments and the importance of the channel to the public at large. But unfortunately they still havent figured out a way to make money. And monetize their content like CNN has over the years. By aggressively selling it and setting up an affiliate service and such that actually turn profits. (They missed opportunity in my opinion to work with the local channels.) Its commercial tv after all, not government funded tv like the BBC. So the they need a strategy to make money, plain and simple. Because if the channel survives the FOX/21C + SKY merger and is then taken over by Mickey & Co., they will likely not care if the channel closes because its not making any money. Or it may result in a severely reduced service and employee redundancies. So they need to figure something out and do it quick before the Mouse is in the house or SkyNews might be a shadow of its former self or disappear. Disney has been aggressively cutting back at legacy channels such as ESPN. I dont think SkyNews would be spared the same fate. Its always about the money. This bears watching in the long run.
RO
rob Founding member
Someone who regularly used to post here is one of the signatories to that letter, and tells me that it's much more about staff sticking up for Sky News' place in the media landscape, as opposed to saying: "Please save our jobs." People aren't entirely un-worried, but they're calmer than most media outlets are portraying, because they realise the process has to play itself out, and Disney's intervention is likely to slow the process.
Last edited by rob on 20 December 2017 4:54am
TV
TVViewer256
DAS posted:
Don't know if you want to count me as one, but the lowercase logo goes live on 16th.

Thank you. That is mid-January. You should trust me as reliable. I knew about the new look news at ten back in January, the new newswall graphic, and in September, I tried to describe the new studio as interactive, when I actually meant virtual
CO
Connews
Is something happening on Wednesday?

Saw a tweet from a producer about saying goodbye to the studio today which has since been deleted.

Might have been a mistake though.


We are currently undergoing the gargantuan (!) task of moving everybody over from the old building to the new building. It's a gradual process. Today is when TV producers move over, but programmes are still coming from the old studio.
NG
noggin Founding member
I understand their sentiments and the importance of the channel to the public at large. But unfortunately they still havent figured out a way to make money. And monetize their content like CNN has over the years. By aggressively selling it and setting up an affiliate service and such that actually turn profits. (They missed opportunity in my opinion to work with the local channels.) Its commercial tv after all, not government funded tv like the BBC. So the they need a strategy to make money, plain and simple. Because if the channel survives the FOX/21C + SKY merger and is then taken over by Mickey & Co., they will likely not care if the channel closes because its not making any money. Or it may result in a severely reduced service and employee redundancies. So they need to figure something out and do it quick before the Mouse is in the house or SkyNews might be a shadow of its former self or disappear. Disney has been aggressively cutting back at legacy channels such as ESPN. I dont think SkyNews would be spared the same fate. Its always about the money. This bears watching in the long run.


Don't think you can lift and shift the CNN+Affiliate model to Sky+Local TV here. The media landscape is very different, as is the physical geography. CNN needed affiliates to cover the entire US effectively. Sky doesn't - it's perfectly possible to cover it from a relatively small number of regional offices as nowhere in the UK is that far away... It's really not that useful to map US experiences into the UK experience.

There's a reason most European countries (not just the UK) have a very different media landscape to the US.
UKnews and London Lite gave kudos
DO
dosxuk
The idea of Sky News handing over to Sheffield Live for an update has me in stitches Laughing
Spencer, Brekkie and London Lite gave kudos
MO
Mouseboy33
Clearly you dont understand how CNN monetizes their content. But in any event and point of my post is, they need to come up with something to make money, like now..... even if its selling Sky branded Tupperware door to door. They cant look down on any revenue stream. The Mouse is gonna be their pimp and he's gonna want his money. Quick..
https://www.youtube.com/watch?v=ORmV7SSxYFg
Last edited by Mouseboy33 on 20 December 2017 1:09pm
NG
noggin Founding member
Clearly you dont understand how CNN monetizes their content.


How would you propose Sky and Local TV stations work together to increase commercial income within the UK broadcast and local media landscape?

Quote:

But in any event, they need to come up with something to make money..... even if its selling Sky branded Tupperware door to door. They cant look down on any revenue stream. The Mouse is gonna be their pimp and he's gonna want his money. Quick..
https://www.youtube.com/watch?v=ORmV7SSxYFg


Unless they take the view, that Sky did, that a loss-leading News operation that serves as a fig leaf for a pretty mercenary close-to-monopoly on platform provision AND movie/sports rights is worth it. Keep interviewing MPs on your news channel to avoid them feeling too bad about you running a monopoly... See also Sky Arts...
London Lite, bilky asko and scottishtv gave kudos
MO
Mouseboy33
If you knew how CNN made money you would know that "working" with affiliates is not a money maker, you need content to SELL. But it doesnt matter, If Mickey has 100% of Sky they probably wont care what the government thinks, as long as it does not fall afoul of the OFCOM or other regulations. Murdoch was always interested in shaping governments and opinions, so he loved dangling them carrots... ehhh. The Mouse doenst care. Just line 'dem pockets with cash and all is good. Plus we wouldnt be talking about this if Murdoch & Co hadnt talk about closing it to make the deal. So you think Mickey would have any for SkyNews sentiment either? Highly unlikely. Lets be clear.... the Mouse isnt that nostalgic.

Like Rhianna says.....
https://www.youtube.com/watch?v=ORmV7SSxYFg
Last edited by Mouseboy33 on 20 December 2017 5:03pm - 3 times in total
GL
globaltraffic24
I just hope Disney doesn't decide to shutter the operation before the new studio eventually debuts. *Braces himself for Sky insider backlash bleating on about how 'significant' an 'operation' moving 10 metres across the road is.*

Strange how it wasn't such an upheaval when I worked there back in the day when we moved to the current studios!
GI
Gibsy
Doubt it...new studio early 2018. Disney deal finalised in over 12 months or so
WH
Whitnall
Sky News can always be sold, closure is a last resort. Who will buy if such a thing occurs I wonder!

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