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Back of fag packet calculations would give around 10m just in the UK.
No. BARB 2017 Q1 data would give you 5m weekly reach. Coupled with Sky saying the U.K. is roughly 50% of their worldwide weekly reach and you'd get 10m. On a fag packet.
Ofcom use both BARB and market research in their reports, they usually give widely different results. BARB gave the recent Joshua PPV boxing a peak audience of 1.3m but the promoter said it broke the previous 1.5m sales record. All buyers watching alone and many not bothering?
From the latest Ofcom news consumption report published last month (figures for 2016).
Q. Thinking specifically about television, which of the following do you use for news nowadays?
Sky News 21%.
Q. Thinking specifically about television, which of the following do you use for news nowadays?
Sky News 21%.
Back of fag packet calculations would give around 10m just in the UK.
No. BARB 2017 Q1 data would give you 5m weekly reach. Coupled with Sky saying the U.K. is roughly 50% of their worldwide weekly reach and you'd get 10m. On a fag packet.
Ofcom use both BARB and market research in their reports, they usually give widely different results. BARB gave the recent Joshua PPV boxing a peak audience of 1.3m but the promoter said it broke the previous 1.5m sales record. All buyers watching alone and many not bothering?