DO
True, Spotify can't, but the home screen of my mobile phone does a pretty good job of it.
...which you can't look at when you are driving, that is against the law.
Which law?
The one that says you can't use a mobile phone whilst you're driving.
And which law would that be?
But Spotify can't give you local weather and travel info, or events happening in your area. Radio can, all in the one place, rather than going to different websites for different content.
True, Spotify can't, but the home screen of my mobile phone does a pretty good job of it.
...which you can't look at when you are driving, that is against the law.
Which law?
The one that says you can't use a mobile phone whilst you're driving.
And which law would that be?
And if you were to be looking at a Sat-Nav app on a mobile phone, whilst the car is in motion, the police would stop you.
CI
Social media alongside traditional advertising. Ok, let's try that idea.
Well that seems to be exactly what Sky have done, so I'm confused as to your argument.
That's because the argument, in the case of Sky News, is not about using social media, the argument about the benefits and limitations of social media over traditional broadcast advertising was a side angle that we went down.
The argument, as far as I'm concerned, is the fact that the promo re-edited speeches to make them say phrases they didn't actually say, which is one of the major tenets of broadcast journalism. Add to that using autotune to make them 'sing', and you have a promo that not only doesn't sell the coverage that Sky News will be doing on the night, but gives the impression that they don't really take the subject matter that seriously.
The promo was all style and show, and no substance, and such a move in my view, devalues what Sky News had been doing until that point. A promo is there to promote or sell something, in this case, the coverage. But failing to do so, by being too clever by half, is a common problem in a lot of TV promos, and not just for Sky News.
Social media advertising and internet advertising is a useful string to add to the bow, but it does have its limitations in terms of effectiveness. It works better when used alongside traditioal media advertsing.
Social media alongside traditional advertising. Ok, let's try that idea.
-
Create a short TV advert that's funny and engaging, show it on channels which appeal to the target audience
-
Create a long version and put it online, making sure it's easily shared
-
People share it, 213,000 people watch it
-
People post comments which imply they are not regularly engaged in politics, but are now taking an interest
-
Some of those kind of people watch on the night
Well that seems to be exactly what Sky have done, so I'm confused as to your argument.
That's because the argument, in the case of Sky News, is not about using social media, the argument about the benefits and limitations of social media over traditional broadcast advertising was a side angle that we went down.
The argument, as far as I'm concerned, is the fact that the promo re-edited speeches to make them say phrases they didn't actually say, which is one of the major tenets of broadcast journalism. Add to that using autotune to make them 'sing', and you have a promo that not only doesn't sell the coverage that Sky News will be doing on the night, but gives the impression that they don't really take the subject matter that seriously.
The promo was all style and show, and no substance, and such a move in my view, devalues what Sky News had been doing until that point. A promo is there to promote or sell something, in this case, the coverage. But failing to do so, by being too clever by half, is a common problem in a lot of TV promos, and not just for Sky News.
CI
True, Spotify can't, but the home screen of my mobile phone does a pretty good job of it.
...which you can't look at when you are driving, that is against the law.
Which law?
The one that says you can't use a mobile phone whilst you're driving.
And which law would that be?
I can't remember the name, but there is a page all about it.
https://www.gov.uk/using-mobile-phones-when-driving-the-law
But Spotify can't give you local weather and travel info, or events happening in your area. Radio can, all in the one place, rather than going to different websites for different content.
True, Spotify can't, but the home screen of my mobile phone does a pretty good job of it.
...which you can't look at when you are driving, that is against the law.
Which law?
The one that says you can't use a mobile phone whilst you're driving.
And which law would that be?
I can't remember the name, but there is a page all about it.
https://www.gov.uk/using-mobile-phones-when-driving-the-law
SP
Note the word "hand held" on the page. A phone in a suitable holder being used as a sat nav device is perfectly legal.
CI
However, Steve, you should read the last sentence on that page.
The ONLY safe way to use a sat-nav on a mobile phone, is when you are parked. That's the only guaranteed way that the Police won't stop you.
Note the word "hand held" on the page. A phone in a suitable holder being used as a sat nav device is perfectly legal.
However, Steve, you should read the last sentence on that page.
Quote:
But if the police think you’re distracted and not in control of your vehicle you could still get stopped and penalised.
The ONLY safe way to use a sat-nav on a mobile phone, is when you are parked. That's the only guaranteed way that the Police won't stop you.
SP
Define use. If you're talking about configuring the device, then certainly that's not something to be recommended while driving. But glancing at the live map?
AJ
Good grief, I'm getting dizzy now. This is going around in circles.
What are we on now? 5 pages of the same inane argument about social media vs traditional advertising?
I'm pretty sure that Sky see the promo as a success. Personally, I think it would have been better if it had been done in the BaracksDubs style (sans auto-tune) rather than with auto-tuning.
Still, the Sky one made me chuckle when I saw it.
What are we on now? 5 pages of the same inane argument about social media vs traditional advertising?
I'm pretty sure that Sky see the promo as a success. Personally, I think it would have been better if it had been done in the BaracksDubs style (sans auto-tune) rather than with auto-tuning.
Still, the Sky one made me chuckle when I saw it.
CI
Skygeek, it does not disprove my point, my point is about broadcast journalism ethics. Even though it is a promo and not a report, I still believe that the same principles should have applied. If you disagree, then fair play, but journalism is already in widespread disrepute, and this promo does nothing to help that. Attracting people to a news channel, by playing loose with editorial integrity, is not a good thing in my book.
If you could show me, where David Cameron quoted the Taylor Swift song, or Alex Salmond quoted the Queen song, then I might agree with you. Otherwise, I firmly believe that it was the wrong thing to do. And nothing anybody has said, has changed my mind.
There is prima facie objective evidence (laid out beautifully by Steve) to prove that you are mistaken.
Someone who claims to prize good journalistic values so highly ought not be leaning purely on subjective evidence.
Now please, I implore you, move on!
Someone who claims to prize good journalistic values so highly ought not be leaning purely on subjective evidence.
Now please, I implore you, move on!
Skygeek, it does not disprove my point, my point is about broadcast journalism ethics. Even though it is a promo and not a report, I still believe that the same principles should have applied. If you disagree, then fair play, but journalism is already in widespread disrepute, and this promo does nothing to help that. Attracting people to a news channel, by playing loose with editorial integrity, is not a good thing in my book.
If you could show me, where David Cameron quoted the Taylor Swift song, or Alex Salmond quoted the Queen song, then I might agree with you. Otherwise, I firmly believe that it was the wrong thing to do. And nothing anybody has said, has changed my mind.
CI
That is down to the policeman or policewoman who witnesses it. It's their judgment call.
Define use. If you're talking about configuring the device, then certainly that's not something to be recommended while driving. But glancing at the live map?
That is down to the policeman or policewoman who witnesses it. It's their judgment call.