Sky News presentation - new newswall

I've heard some Casetteboy stuff on Listen Against on R4, so must do some how.

Anyhoo, not getting snooty over it, I loved the promo. Thought it was a fun idea, then each song choice progressively was funnier.

I feel it represents everything that's wrong with broadcast journalism.

Sky News are a bit damned if they do, and damned if they don't really.

I saw the David Cameron Independence promo tonight and thought it was rather good. If you were flicking through the channels and stumbled across the promo midway through you may think he's supporting the yes campaign.

The thing is most people in Scotland, England, Wales and Northern Ireland already know the PM's view on Independence - and he's all for the Union. It's been mentioned so many times in news reports on all channels and bulletins, you'd need to have lived under a rock since Christmas not to know.

At the end of the day, it's unlikely a Sky News promo is going to cause a swing in votes. Viewers for their coverage, possibly.

Anyhow, surely people in Scotland are more interested in the substance of what each side are offering, rather than David Cameron and Alex Salmond promos on Sky News?

Well then that gets back to the idea that the promo could be misleading.

If a promo is going to leave viewers (such as on this forum) divided over if it is appropriate or not, then it isn't very effective. Much better to go down the safer route and please more people.

The people of Scotland are going to decide who they want to watch based on who seems to be taking this issue seriously. If Sky is going to treat a referendum as an excuse to do a viral video, then maybe viewers who want serious coverage will go elsewhere?

Perhaps the promo for the referendum on Sky News is aimed at the younger generation - after all, it's relatable, and would encourage them to take an interest perhaps, or at least find out more about the coverage either on the channel, or perhaps via the new SUBC service they're got going.

I think it opens up a whole new debate about how traditional linear news channels engage with the younger audience. This generation has Buzzfeed, The Huffington Post, Londonist and others who engage well with younger audiences.

Times have changed where 15-24's would simply tune into Sky News or the NC. RT, despite the blatant propoganda are engaging with younger audiences through it's anti-establishment agenda, despite being a linear channel. For the traditional channels to exist in the future, they have to engage with the next generation of news viewers and traditional delivery has to adapt to change.

There will always be room for the style of Radio 4's Today programme, yet we're going to see alternative ways of delivering the news to tightly targeted audiences as we've seen with commercial radio.

I quite agree, most 15 to 24 year olds may not actually 'sit and watch' the news, but may have it on the telly, whilst using their phones to look at Facebook, YouTube, Twitter etc, so although they're not actively engaging in the news, chances are their friends on social media may be, or whatever they're doing on the phone may be related in what they're hearing. And with that, news channels need to consider how to engage with younger audiences via different mediums too, whilst still keeping to their brand values etc.

It's quite refreshing to see things like these on mainstream news channels, and I imagine you'll always get those that don't like it, or disagree, or don't understand the point of it - but that's perhaps because that particular item isn't aimed at them!

My dad hates politics. My dad never watches Sky News. I showed him the advert and he said "hmm, it's good, that". For a man of few words who is totally disengaged with politics, that is a real triumph.

Though I had nothing to do with it, I'm delighted and genuinely touched to hear that!

Something i've been saying for years. Which is why programmes like Outside Source on BBC World News should be on the BBC News channel as well (hoping Victoria Derbyshire's show is along the lines of that format).

Both my mum and my dad found it funny too - they're not exactly avid watchers of the news. Considering most people in this forum are going to be interested in the news, I'm not sure it's important what we think as long as it's not alienating.

I have just watched the David Cameron promo, I would never have thought SkyNews could once bring me to so much laughter