The Newsroom

Sky News: Presentation Discussion

(May 2010)

This site closed in March 2021 and is now a read-only archive
MD
mdtauk
I preferred the old logo, or even better would have been the Sky News Arabia logo...

*

The dark sky logo on the dark background is quite poor
SK
skyviewer
Is this the HD one you were talking about taken from the home page of the sky.com website?

http://www.sky.com/

It is placed in the same on-screen location?


Yes!


From looking at the previous screenshot; it doesn't look good. The "NEWS" part of the logo is too big which is a bad move from Sky.

How is the TOTH and the set looking like at the minute? Are they broadcasting the current bulletin Westminister or from Millbank?


Yes, they are currently from westminster still over the afternoon, from 5 they return to the skynewscentre, but we currently don't see newswall and newsroom. I think they introduce their new wall next monday!
RO
rob Founding member
TOTH is exactly the same, just with the new logo.
SK
Sky786
rob posted:
TOTH is exactly the same, just with the new logo.


It's a lot bluer and brighter I'd say.
SK
skyviewer
It's not, Sky 786 is right, it's lighter and contains a stronger blue.
SK
Sky786
I preferred the old logo, or even better would have been the Sky News Arabia logo...

*

The dark sky logo on the dark background is quite poor


The Arabia style logo is actually very nice, with enough buffer around the edges. Unlike the current logo.
RO
rob Founding member
OK, OK, you're right. the ident is more blue.

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DO
dosxuk
That's hideous.

Did nobody look at it before the final render? Did they only do that this morning so nobody had a chance to change it before it was needed?
SK
skyviewer
LOoove the new font Smile
DO
dosxuk
LOoove the new font Smile


What new font? It all appears to be Sky's custom font they've been using for ages Confused
SK
skyviewer
LOoove the new font Smile


What new font? It all appears to be Sky's custom font they've been using for ages Confused


Sad
CA
cat
Gosh they really ruined it didn't they.

I suppose the only thing you can say is that they're consistent. They have always had a habit of taking very well designed logos and making them as hideous as possible after a few years.

I've long since given up trying to understand Sky News presentation. At best I think it could be said it's not very 'intelligent'. The way they use split screens, tickers, straps, even the live bug. It's basic. They used to be very innovative in all their on screen presentation - they look like they can't be bothered anymore.

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