Nial Paterson is Sky's new Defence Corresponent and Sam Kiley takes up the newly created role of Security Editor. Sarah Whitehead from BBC World becomes Head of Foreign News, perhaps because Adrain Wells has been linked with the role as Head of Sky's Arabic news service should it launch.
New Westminster studio on-air for the first time (if it wasn't on earlier in the day) during Jeff Randall Live.
Just saw it now during NSW, looks nice but you don't really see a whole lot of it when it's just the close up shots for live two-ways between Westminster and Sky Centre.
I'm not sure what audience Sky are trying to attract with these cartoon-style adverts, both for the Midterms and the "First for Politics" campaigns. It seems a little confusing to me. Who does Sky normally target as their audience?
I thought that over the past couple of years its been professionals, which they showed with the City businessman using all of the different media types to get the news. These two adverts don't seem to target the professional at all.
I wonder were they not happy with how the Westminster set looked or if it was not functioning properly? They seem to be back using the static blue background now.
I wonder were they not happy with how the Westminster set looked or if it was not functioning properly? They seem to be back using the static blue background now.
They seem to have only been using the new set on an evening. For interviews yesterday morning they used the blue background as well.