Praise in The National for SNA's start, suggesting that the channels calm demeanor and detached attitude in covering political stories might be what sets it apart,
The launch of Sky News Arabia represents another milestone in the rapid growth of Arabic media, while the new channel's low-key introduction into the crowded media landscape is a wise one.
Where rivals Al Jazeera and Al Alam made current affairs an entertaining blood sport, the sheer business-as-usual approach emanating from the channel's shiny UAE studios bred an engaging familiarity.
Sky News Arabia's mix of interactive graphics and its welcome detachment pose an interesting proposition to Arab audiences used to news tapping raw nerves or representing certain political or sectarian viewpoints.
It also ushers a hitherto rare kind of owner into the Arabic media landscape: a commercial enterprise in territory that is largely, although not wholly, the domain of national governments and political parties.
Many hope the commercial aspect could herald a news programming approach that is based on viewers' interests rather than a top-down policy imperative.
Hence and as surreal as this sounds Rupert Murdoch's welcome addition to the Arabic media world. Whether Sky News Arabia is viewed as "different" and "balanced" as its director, Nart Bouran, promises, remains to be seen. But its apparent freedom from a diplomatic and sectarian agenda deserves further viewing.