BR
Well from the ratings reports today they usually get 42,000 for the 15 minute bulletins - anyone know how that compares to the likes of World News Tonight from the 2005 relaunch (although of course the 15-minute bulletins are much cheaper).
When you think about it it wouldn't be a huge step for them to bring in a more structured evening schedule. Instead of SkyNews.com and Jeff Randall Live in the 7pm hour move them to 7.30pm and 8.30pm respectively, with 30-minute Sky News bulletins at 7pm and 8pm. I'd then expand on the Live at Five brand and launch Live at Nine at - well, 9pm.
I think one key point to take away from this is that it has shown how dire their regular evening programming is. Of course they can not have a debate, or large scale news event every night, but I know of no other news channel that thinks it is acceptable to broadcast a 15 minute news wheel for two hours every evening, whilst constantly plugging their website, mobile site, iPhone and android apps, where I could easily get all of my news in less than 15 minutes. It simply does not make business sense. Even HLN, a channel that owes it's very existence to the newswheel, has all but dropped it.
Well from the ratings reports today they usually get 42,000 for the 15 minute bulletins - anyone know how that compares to the likes of World News Tonight from the 2005 relaunch (although of course the 15-minute bulletins are much cheaper).
When you think about it it wouldn't be a huge step for them to bring in a more structured evening schedule. Instead of SkyNews.com and Jeff Randall Live in the 7pm hour move them to 7.30pm and 8.30pm respectively, with 30-minute Sky News bulletins at 7pm and 8pm. I'd then expand on the Live at Five brand and launch Live at Nine at - well, 9pm.