?Overall I guess it's attempt to get Middle Eastern (and African) advertising revenue - Middle Eastern businesses, often state owned ones seem quite prepared to advertise on news channels, CNNI being a prime example
I've often wondered why Sky News doesn't pursue the Continental European market more aggressively. Yes, big countries such as France, Italy, Germany, and Spain have their own 24-hour news channels in their own language, but smaller countries either have none at all or some bare-bones service with limited resources.
And while most large countries tend to resist the notion of English as the continent's
lingua franca
, educated residents of smaller countries, from Sweden to Slovenia, tend to be very comfortable with English. They represent a perfect market for a pan-European news channel covering news from around an increasingly connected and integrated Europe -- with more flair than EuroNews, which tends to be dull, dull, dull.
I don't understand why Sky News doesn't go after this market in its own backyard.