The Newsroom

Sky News

Sky News HD Launches 9pm tonight (February 2009)

This site closed in March 2021 and is now a read-only archive
NJ
Neil Jones Founding member
What are Sky News' policies to advertisement frequencies and timing when breaking news events occur? Can they cut through an advertisement break to cover a developing event?


Worked fine for the last twenty years. Not uncommon to go for hours on end without adverts in the case of really major news. Unfortunately breaking news doesn't fit around the commercials, much like crime doesn't just suddenly stop at 5pm on a Friday and start again at 9am the following Monday.
FU
fusionlad Founding member
Can they cut through an advertisement break to cover a developing event?


Yes, and they quite frequently do. You could be half way through another gold advert, and Sky News could cut in with their breaking news immediately.
FO
fodg09
More on the hour long Friday edition of SkyNews.com, featuring 'Technology Unplugged'.

http://www.techradar.com/news/television/sky-news-to-run-friday-technology-show-655155

The Sky press release,

http://www.skypressoffice.co.uk/SkyNews/Resources/showarticle.asp?id=2875
FU
fusionlad Founding member
I see tonight the Press Preview finished at 11.50pm. Why are they cutting it down when it's so successful? Did they do this last night too?
GR
gregmc
I see tonight the Press Preview finished at 11.50pm. Why are they cutting it down when it's so successful? Did they do this last night too?


It's the only decent segment on Sky News (excluding .Com and Unplugged), they're mad to do this!
LJ
Live at five with Jeremy
They cut it short because the viewing figures were so low because Kelvin MacKenzie wasn't on
LR
Lost The Remote
I've seen this happen occasionally. (normally only for breaking news) I doubt very much that it's a permanent change, probably back to normal tonight.
SK
skyfan
I can't believe how much time Sky News wastes on newspapers. Probably because they are too lazy to get their own news. Cheap filler.
JW
JamesWorldNews
Today's Afternoon Live with Samantha Simmonds. Screen splattered with the following label for 20 minutes in huge bold fat letters: "TIGER WOODS TRANGRESSIONS". Not sure what a "trangression" is.

She interviewed Max Clifford on the subject. Max's formidable reply: "The thing, Samantha, about Tiger Woods, Samantha, is that nobody really cares whats been done, Samantha. The world loves him as a number one golfer, you know what I mean Samantha?"

"In fact, Samantha", he continues, "and please pardon this pun, Samantha, as long as Tiger is still scoring a hole in one , that's all that people really care about."

Clifford smirks beyond belief thereafter.........................

Ya - good old Sky News! And, is Clifford also Samantha's agent too? One has to wonder after seeing that cozy chat live on air............
FU
fusionlad Founding member
I can't believe how much time Sky News wastes on newspapers. Probably because they are too lazy to get their own news. Cheap filler.


Do you actually watch the reviews? It may be cheap, but it's engaging and interesting. Although admittedly this can depend on the quality of the reviewers somewhat.

It's not just stealing other peoples' news, it can spark very interesting debate on a wide range of subjects.
SK
skyfan
I can't believe how much time Sky News wastes on newspapers. Probably because they are too lazy to get their own news. Cheap filler.


Do you actually watch the reviews? It may be cheap, but it's engaging and interesting. Although admittedly this can depend on the quality of the reviewers somewhat.

It's not just stealing other peoples' news, it can spark very interesting debate on a wide range of subjects.


Yes, and the same old people expressing their personal opinions, which I thought the majority of people was against happening in this country in news output?
LR
Lost The Remote
The Press Preview is a great segment. Particularly like Monday nights with Kevin Maguire and Andrew Pierce. The banter between those two is always great, even though I generally find Andrew to be toe-curlingly smug. I get the feeling though that despite their heavily conflicting political views, they do get on quite well underneath it all.

Kelvin McKenzie just aimlessly shoots his mouth off about everything which doesn't make for particularly good viewing. I had the misfortune today of reading his column in the paper. (it was the only paper lying around at work to read on my lunch break) The leading piece was spent attacking a Tory candidate that has just recently called the paper he writes for "immoral" and "unethical" for its handling of the Jacqui Janes story. The two events are not at all linked, I'm sure.

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