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Sky will have to make a decision soon. CNNI has invested heavily in a prime-time line up that is focused around the European market, this will not have passed unnoticed, least of all at the News Centre. This is a prime-time line up that competes with Sky in two ways. Firstly CNNI too relies heavily on personalities, but draws together both the individual elements of programs and the corporate image of CNN in a far more cohesive manner. Secondly the CNN effort has more depth, and quality as a whole, than Sky's pathetic mess of an excuse, with a real mix of fast paced news, interview, business and voyeuristic behind-the-scenes shows.
I think the CCNi changes are misguided as I cannot see them having significant increases in audience figures to justify investment in such wholesale changes. CNN's new schedule has many of the hallmarks of the 2005 SN relaunch and while I may be wrong,I do not see it working. The only way SN are going to get significant prime time figures is by heading in the Fox News direction which I would hate to see. Programmes like World News Tonight and The Sky Report show that just repackaging the same news into different formats does not work.
Jeff Randall Live is a good show but I would be concerned that an hour would be overkill and that there simply is not enough business content available to Sky to have 60 mins of quality tv.
I emailed John Ryely a few weeks back and he said there were NO schedule changes being planned at the moment. I think it will be much of the same until the HD relaunch at the earliest.
Sky will have to make a decision soon. CNNI has invested heavily in a prime-time line up that is focused around the European market, this will not have passed unnoticed, least of all at the News Centre. This is a prime-time line up that competes with Sky in two ways. Firstly CNNI too relies heavily on personalities, but draws together both the individual elements of programs and the corporate image of CNN in a far more cohesive manner. Secondly the CNN effort has more depth, and quality as a whole, than Sky's pathetic mess of an excuse, with a real mix of fast paced news, interview, business and voyeuristic behind-the-scenes shows.
I think the CCNi changes are misguided as I cannot see them having significant increases in audience figures to justify investment in such wholesale changes. CNN's new schedule has many of the hallmarks of the 2005 SN relaunch and while I may be wrong,I do not see it working. The only way SN are going to get significant prime time figures is by heading in the Fox News direction which I would hate to see. Programmes like World News Tonight and The Sky Report show that just repackaging the same news into different formats does not work.
Jeff Randall Live is a good show but I would be concerned that an hour would be overkill and that there simply is not enough business content available to Sky to have 60 mins of quality tv.