CA
I think they'll give it another couple of months yet (at least).
The massive problem they have at the moment is that in the UK people have an association with news channels as being things that repeat headlines constantly, 24 hours a day. Sky no longer does this, and presumably it is going to take a little while for the audience to respond to that.
I do think Rubin will go, I hope they sort out the irritating triple-headed bulletins, that Live at Five stops coming across as the most atrociously produced and awkward-feeling news bulletin on TV, and that some news returns to the day time slots.
Whenever I've turned on post-relaunch they seem to be doing 20 minutes of news from the TOTH, then going into features and pap for the rest of it.
Releasing wild beavers, Kate Bush, book authors, Robbie Williams, boat shows, people in wind tunnels. Absolutely no relevance to the news whatsoever, and yet appearing before they've even got half way through the hour. It's almost as if on Today they get the 15 minutes of news out of the way, then breathe a sigh of relief and say ''right, enough of all that boring crap, let's talk about some famous people for a bit, shall we?''
The old channel would leave that until about 45 past the hour, when it felt logical to have something slightly less serious for the final 10 minutes of the show.
I think they'll have a very serious look again at the ratings in the New Year. The fact that they've lost one demographic might not be all that bad -- it means that at least they've been successful in shifting the demographic target of their audience, which they needed to do... unfortunately, that target hasn't quite realised that Sky are catering for them yet.
Delenn posted:
Finally, re: viewing figures. If they are that bad, can anybody smell a humiliating climbdown? How long will they persist with those ratings, before making major changes and firing people?
I think they'll give it another couple of months yet (at least).
The massive problem they have at the moment is that in the UK people have an association with news channels as being things that repeat headlines constantly, 24 hours a day. Sky no longer does this, and presumably it is going to take a little while for the audience to respond to that.
I do think Rubin will go, I hope they sort out the irritating triple-headed bulletins, that Live at Five stops coming across as the most atrociously produced and awkward-feeling news bulletin on TV, and that some news returns to the day time slots.
Whenever I've turned on post-relaunch they seem to be doing 20 minutes of news from the TOTH, then going into features and pap for the rest of it.
Releasing wild beavers, Kate Bush, book authors, Robbie Williams, boat shows, people in wind tunnels. Absolutely no relevance to the news whatsoever, and yet appearing before they've even got half way through the hour. It's almost as if on Today they get the 15 minutes of news out of the way, then breathe a sigh of relief and say ''right, enough of all that boring crap, let's talk about some famous people for a bit, shall we?''
The old channel would leave that until about 45 past the hour, when it felt logical to have something slightly less serious for the final 10 minutes of the show.
I think they'll have a very serious look again at the ratings in the New Year. The fact that they've lost one demographic might not be all that bad -- it means that at least they've been successful in shifting the demographic target of their audience, which they needed to do... unfortunately, that target hasn't quite realised that Sky are catering for them yet.
BL
Mr Horrocks said he thought News 24 now had a chance to compete more effectively with Sky News because its rival had just relaunched with more appointment-to-view bulletins in its schedule.
"I'm surprised Sky has moved away from breaking news to a new format that makes it harder [to break news]. But we are more focused on breaking news because our audience research suggests that if people go to a rolling news channel, breaking news is what they expect," he added.
"I'm surprised Sky has moved away from breaking news to a new format that makes it harder [to break news]. But we are more focused on breaking news because our audience research suggests that if people go to a rolling news channel, breaking news is what they expect," he added.
DU
I do think Rubin will go, I hope they sort out the irritating triple-headed bulletins, that Live at Five stops coming across as the most atrociously produced and awkward-feeling news bulletin on TV, and that some news returns to the day time slots.
This is exactly my analysis with the addition of annoyance at the news-lite Sunrise. The problem is, that makes up about 80+% of the schedule that I think is mis-directed.
I'm definitely watching far less of the channel now than before the relaunch, simply because numerous times I have tuned in they are either (a) not covering any serious news or (b) Rubin's on (he is in the middle of primetime after all).
I said before that we can't judge ratings until the end of January and I stick by that.
But my opinion is that even if the relaunch produces greater audiences it's becoming less the channel to turn to for a quickfire roundup of the day's news. This is the way I have generally always used news channels (obviously unless some major story breaks), so it's losing me as an occasional viewer at least.
cat posted:
I do think Rubin will go, I hope they sort out the irritating triple-headed bulletins, that Live at Five stops coming across as the most atrociously produced and awkward-feeling news bulletin on TV, and that some news returns to the day time slots.
This is exactly my analysis with the addition of annoyance at the news-lite Sunrise. The problem is, that makes up about 80+% of the schedule that I think is mis-directed.
I'm definitely watching far less of the channel now than before the relaunch, simply because numerous times I have tuned in they are either (a) not covering any serious news or (b) Rubin's on (he is in the middle of primetime after all).
I said before that we can't judge ratings until the end of January and I stick by that.
But my opinion is that even if the relaunch produces greater audiences it's becoming less the channel to turn to for a quickfire roundup of the day's news. This is the way I have generally always used news channels (obviously unless some major story breaks), so it's losing me as an occasional viewer at least.
CA
To be fair, that didn't stop Sky absolutely battering News 24 throughout this afternoon when about four court cases came in, in the space of about half an hour. The Beeb were a good few minutes behind on every one, and seemed to have only half the number of lives from courts that Sky had.
It's a shame, really, that Rubin presents World News Tonight, because it is fundamentally a pretty good show. The Sky Report has had some impressive exclusives, but it sort of flits about between Tonight-esq stories and a Newsnight-style agenda. Needs to find its niche... maybe that go-between is it, who knows.
I don't mind a bit of banter in the Today shows when it works, but sometimes it looks forced and uncomfortable, and any viewer would turn off.
Anyway, aren't the reports actually going off week 1 of the relaunch, when we'd knew it had not done particularly anyway, and had reportedly picked up in week 2?
theblokewhatwritesthenews posted:
Mr Horrocks said he thought News 24 now had a chance to compete more effectively with Sky News because its rival had just relaunched with more appointment-to-view bulletins in its schedule.
"I'm surprised Sky has moved away from breaking news to a new format that makes it harder [to break news]. But we are more focused on breaking news because our audience research suggests that if people go to a rolling news channel, breaking news is what they expect," he added.
"I'm surprised Sky has moved away from breaking news to a new format that makes it harder [to break news]. But we are more focused on breaking news because our audience research suggests that if people go to a rolling news channel, breaking news is what they expect," he added.
To be fair, that didn't stop Sky absolutely battering News 24 throughout this afternoon when about four court cases came in, in the space of about half an hour. The Beeb were a good few minutes behind on every one, and seemed to have only half the number of lives from courts that Sky had.
It's a shame, really, that Rubin presents World News Tonight, because it is fundamentally a pretty good show. The Sky Report has had some impressive exclusives, but it sort of flits about between Tonight-esq stories and a Newsnight-style agenda. Needs to find its niche... maybe that go-between is it, who knows.
I don't mind a bit of banter in the Today shows when it works, but sometimes it looks forced and uncomfortable, and any viewer would turn off.
Anyway, aren't the reports actually going off week 1 of the relaunch, when we'd knew it had not done particularly anyway, and had reportedly picked up in week 2?
AN
cat, you know I've always respected your opinion, but this relaunch is a disaster in so many ways. (And I quite like watching Sky News).
Everything from the "film-ic" orchestral swirl during the newsroom-show-off before the top of the hour to the monumental amount of fluff news during an hour, Sky News have lost their reason for being.
Sky News beforehand was a low-buget but aggressive little news channel up against the established players of BBC and ITN. It was popular for that reason - now it seems like it takes itself a little too seriously.
For example, at the top of the hour, I don't visit Sky News because I know it's going to be 60-90 seconds before I get the proper headlines. Now all I get is what's coming up in the next hour - that's not what a rolling news channel is for.
I really hope Sky News sort themselves out. Otherwise, BBC News 24 will run away with the title with virtually zero competition from the other two domestic news channels. Sky News never kept the BBC honest by any means - they just kept them on their guard.
Can we have the old Sky News back please?
cat posted:
To be fair, that didn't stop Sky absolutely battering News 24 throughout this afternoon when about four court cases came in, in the space of about half an hour. The Beeb were a good few minutes behind on every one, and seemed to have only half the number of lives from courts that Sky had.
It's a shame, really, that Rubin presents World News Tonight, because it is fundamentally a pretty good show. The Sky Report has had some impressive exclusives, but it sort of flits about between Tonight-esq stories and a Newsnight-style agenda. Needs to find its niche... maybe that go-between is it, who knows.
I don't mind a bit of banter in the Today shows when it works, but sometimes it looks forced and uncomfortable, and any viewer would turn off.
Anyway, aren't the reports actually going off week 1 of the relaunch, when we'd knew it had not done particularly anyway, and had reportedly picked up in week 2?
It's a shame, really, that Rubin presents World News Tonight, because it is fundamentally a pretty good show. The Sky Report has had some impressive exclusives, but it sort of flits about between Tonight-esq stories and a Newsnight-style agenda. Needs to find its niche... maybe that go-between is it, who knows.
I don't mind a bit of banter in the Today shows when it works, but sometimes it looks forced and uncomfortable, and any viewer would turn off.
Anyway, aren't the reports actually going off week 1 of the relaunch, when we'd knew it had not done particularly anyway, and had reportedly picked up in week 2?
cat, you know I've always respected your opinion, but this relaunch is a disaster in so many ways. (And I quite like watching Sky News).
Everything from the "film-ic" orchestral swirl during the newsroom-show-off before the top of the hour to the monumental amount of fluff news during an hour, Sky News have lost their reason for being.
Sky News beforehand was a low-buget but aggressive little news channel up against the established players of BBC and ITN. It was popular for that reason - now it seems like it takes itself a little too seriously.
For example, at the top of the hour, I don't visit Sky News because I know it's going to be 60-90 seconds before I get the proper headlines. Now all I get is what's coming up in the next hour - that's not what a rolling news channel is for.
I really hope Sky News sort themselves out. Otherwise, BBC News 24 will run away with the title with virtually zero competition from the other two domestic news channels. Sky News never kept the BBC honest by any means - they just kept them on their guard.
Can we have the old Sky News back please?
W1
I think most News24 staff were more concerned this afternoon with their boss's speech about the (huge) changes within BBC TV News. No excuse, I admit....
The ratings for Sky vs News 24 haven't changed substantially in the last week or so. They haven't had quite the disastrous numbers they had in the first few days, but News 24 is still well ahead.
cat posted:
To be fair, that didn't stop Sky absolutely battering News 24 throughout this afternoon when about four court cases came in, in the space of about half an hour. The Beeb were a good few minutes behind on every one, and seemed to have only half the number of lives from courts that Sky had.
Anyway, aren't the reports actually going off week 1 of the relaunch, when we'd knew it had not done particularly anyway, and had reportedly picked up in week 2?
Anyway, aren't the reports actually going off week 1 of the relaunch, when we'd knew it had not done particularly anyway, and had reportedly picked up in week 2?
I think most News24 staff were more concerned this afternoon with their boss's speech about the (huge) changes within BBC TV News. No excuse, I admit....
The ratings for Sky vs News 24 haven't changed substantially in the last week or so. They haven't had quite the disastrous numbers they had in the first few days, but News 24 is still well ahead.
TI
cat,
I don't agree with much of your fawning admiration for Sky News, then again I don't read Heat and OK!, but you may have a point...
...Perhaps Sky's lead in breaking four court verdicts (which are obviously so important you assume we know what they are) means the 300,000 viewers Sky has haemorrhaged over the last fortnight will all come flooding back.
Good point! Not.
Interesting to see that on stories of actual "newsworthiness" this evening - fresh rioting in Toulouse, shooting at a school in Tennessee and yachstmen rescued in Bay of Biscay; BBC News 24 was first with breaking the stories and pictures, in all three cases.
I don't agree with much of your fawning admiration for Sky News, then again I don't read Heat and OK!, but you may have a point...
Quote:
cat wrote:
To be fair, that didn't stop Sky absolutely battering News 24 throughout this afternoon when about four court cases came in
To be fair, that didn't stop Sky absolutely battering News 24 throughout this afternoon when about four court cases came in
...Perhaps Sky's lead in breaking four court verdicts (which are obviously so important you assume we know what they are) means the 300,000 viewers Sky has haemorrhaged over the last fortnight will all come flooding back.
Good point! Not.
Interesting to see that on stories of actual "newsworthiness" this evening - fresh rioting in Toulouse, shooting at a school in Tennessee and yachstmen rescued in Bay of Biscay; BBC News 24 was first with breaking the stories and pictures, in all three cases.