The Newsroom

Sky News

Relaunch & beyond (October 2005)

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EY
the eye
ginnyfan posted:
Here's the new logo and the chairs. Laughing Laughing


****
*


The Logo is exactly as I imagined. Thanks for the caps.
SN
SN2005
Obviously disappointed myself as i saw some stuff that has obviously been dropped. My source has 'suggested' that we may see more over the coming days and weeks, but this is sky news and IMO I wouldn't bet on it.

IMO it would have been good to see Sunrise moved to the shoebox and 'sky today' - actually use its logo for a start.

I remember on saturday live when martin used to present it he moved over to the editors desk to discuss the days sports action. It was just things like that that made it different and a little bit interesting to watch.

The music - i don't know what happened about that. I was only played a couple of bits. Greg I think was hinting that it probably wouldn't be released today anyway looking back at his posts.

TOTH - I am surprised. I can say nothing more. It does exist though.

Kay as ever is second to none, however, i just think they look a bit pathetic sat there on a couple of stools, if they're going to sit just stick them at the pod. There's no reason why she couldn't move about a bit.

Very disappointed. A bit ashamed as well that sky news haven't had the guts to go through with this. The trouble is there are two very strong schools of thought there and this undoutedly (as martin remarked) has lead to a very confused image and one that lacks a strong identity and focus.

The channel is a shadow of its former self.
TW
Tom W
I must admit, afternoons have certainly become more watchable. So much more lively than it used to be.
MA
mattshaw
Kay just thought it was Lunchtime Live. Laughing

I suppose it'll take a while for her to adjust.
GI
ginnyfan
John Ryley is, I guess, the main reason why Sky can't go through with all the changes. He should be fired quickly.
JO
Joshua
Very disappointed, its a shame we didn't see the new titles, I hope there something like the new sting - but who knows, we might never see them!
Its again inconsistent that the day we get a new schedule, everything looks the same exept from a new logo for Afternoon Live and some quick 2 second stings for the headlines.
Anyway, I can't see them creating new music and titles, and not using them. They are hopefully just waiting for the best time to launch them.
AJ
AJ
josh205 posted:
Very disappointed, its a shame we didn't see the new titles, I hope there something like the new sting - but who knows, we might never see them!
Its again inconsistent that the day we get a new schedule, everything looks the same exept from a new logo for Afternoon Live and some quick 2 second stings for the headlines.
Anyway, I can't see them creating new music and titles, and not using them. They are hopefully just waiting for the best time to launch them.


Best time to launch them? Possible Autumn general election?

Maybe they're holding back until next week to see if there's an announcement.
GR
gregmc
AJ posted:
josh205 posted:
Very disappointed, its a shame we didn't see the new titles, I hope there something like the new sting - but who knows, we might never see them!
Its again inconsistent that the day we get a new schedule, everything looks the same exept from a new logo for Afternoon Live and some quick 2 second stings for the headlines.
Anyway, I can't see them creating new music and titles, and not using them. They are hopefully just waiting for the best time to launch them.


Best time to launch them? Possible Autumn general election?

Maybe they're holding back until next week to see if there's an announcement.


I wouldnt be supprised. There is more stuff to come though. I've heard it for my self Surprised
ST
STV Today
gregmc posted:
AJ posted:
josh205 posted:
Very disappointed, its a shame we didn't see the new titles, I hope there something like the new sting - but who knows, we might never see them!
Its again inconsistent that the day we get a new schedule, everything looks the same exept from a new logo for Afternoon Live and some quick 2 second stings for the headlines.
Anyway, I can't see them creating new music and titles, and not using them. They are hopefully just waiting for the best time to launch them.


Best time to launch them? Possible Autumn general election?

Maybe they're holding back until next week to see if there's an announcement.


I wouldnt be supprised. There is more stuff to come though. I've heard it for my self Surprised


Well we may have some 'breaking news' on this at some point lol

I am sticking with N24 though for now! Very Happy

To be continued...............
TW
Tom W
On the Sky Press Office site, they are displaying a schedule showing someone different hosting News at 10 & also spelling mistake of Randall on the monday slot *
DL
dlee123
i fort there was going to be new music and the works at the toth this morning but there was nothing Mad

my schedule

6am - 9am - Sky News Sunrise
9am - 12pm - Sky News Today
12pm - 2pm - Lunchtime Live
2pm - 5pm - Afternoon Live
5pm - 6pm - Live at Five
6pm - 7pm - The 6'O clock News with Jeremy Thompson
7pm - 7:30pm - Business Today
7:30pm - 8pm - Jeff Randall (Mon) Sky.com/News (Tues - Fri)
8pm - 8:30pm - Business Today
8:30 - 9pm - Sky News
9pm - 12am - Sky News Tonight
12am - 3am - Sky News on the Hour
3am - 4am - Sky World News
4am - 5am - Sky Business Report
5am - 6am - Sky World News

(Is it me or are Sky News trying to be a fox news/cnn international....it will never work, but at least CNN International treat their presenters right

Sky News have messed about with Martin Stanford and Anna Jones...IMO the best pairing and presenters on the channel

Axe Eammon Holmes from Sunrise, and form sky for good he is RUBBISH

RANT OVER! - they need one big revamp and axe John Ryley
BR
Brekkie
Blake Connolly posted:
damo posted:
ginnyfan posted:
They don't even call it that way, Julie said Sky News Today last hour. I don't remember what did the voice say at the TOTH.
.


at 10 it was the basic "This is Sky News with Julie Etchingham" yada yada


Yikes, you've got to hope this isn't really it and we'll get the real thing next week and everything will look good and be coherent... but somehow I doubt it!

The 2005 relaunch got a lot more criticism than it deserved, Rubin aside. I think the problem was that prior to that we'd grown used to a channel that might have been a little rough around the edges, but had a lot of charm, was very friendly, and of course very good at the breaking news thing. With the relaunch the channel suddenly became very slick and polished, it might have been a bit of a shock at the time because it wasn't the same as what went before it, but looking back, once they settled in to things it got very good. Especially compared to the mess the channel looks at the moment.



Completely agree. As a new Sky News viewer I found the channel much more watchable following the revamp than before - or since it's been undone.


The only problems IMO were the primetime scheduling. World News Tonight had an awful presenter, while Sky Report at 7pm was never going to rival Channel 4 News - and having both was never financially viable.

They should have opted for a more generic Sky News Tonight from 7pm, then put Sky Report at 9pm as the flagship hour.

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