SN
What happened was that Prince approached Sky News. As far as I'm aware the people at BskyB didn't want this on sky news they wanted it on sky one, but Prince's terms were non-negotiable. So no, there was no bidding war or anything like that. Sky News was approached by prince becuase of the large international audience it reaches. And realistically, are you going to say no?
Dupont Circle posted:
http://news.bbc.co.uk/1/hi/entertainment/7006425.stm
"Pop star Prince will broadcast two songs live on TV on Friday as his 21-night residency at London's O2 arena draws to a close
"The tracks will be played exclusively on Sky News at the time of the gig. "
How did Sky News handle this? As a news story or by going to a break and playing the songs in the break?
Smacks of "we bought the rights to this, but have no idea what to do with it."
"Pop star Prince will broadcast two songs live on TV on Friday as his 21-night residency at London's O2 arena draws to a close
"The tracks will be played exclusively on Sky News at the time of the gig. "
How did Sky News handle this? As a news story or by going to a break and playing the songs in the break?
Smacks of "we bought the rights to this, but have no idea what to do with it."
What happened was that Prince approached Sky News. As far as I'm aware the people at BskyB didn't want this on sky news they wanted it on sky one, but Prince's terms were non-negotiable. So no, there was no bidding war or anything like that. Sky News was approached by prince becuase of the large international audience it reaches. And realistically, are you going to say no?