The Newsroom

Sky News

Relaunch & beyond (October 2005)

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JO
Joshua
Sky's new dawn
The Sun - 24/10/2005

Was this in the paper or Online?
BL
theblokewhatwritesthenews
timmy posted:

NO publicity you say about the relaunch? You must be mad

Funniest post I've seen on this thread.

LOL! Timmy, it's one thing driving your point home, but using a cricket-bat, hot poker and then urinating in the hole... that's harsh!
rofl!
W1
w12
The Sky Report's lead piece on smoking.... the wrong aspect ratio throughout! Tall and thin, with the giveaway black vertical stripe down the side. Ouch! How can they get something that simple that wrong????

OK, News24 had its aspect ratio problems in the early days, but that was the 1990s!
TI
timmy
Quote:
Sky's new dawn
The Sun - 24/10/2005

Was this in the paper or Online?


Presumably in the actual paper - it's the typical full-on inter-Murdoch love-in...

SKY News will relaunch today after moving to a new £10million studio and signing stars from rival channels.
Coverage will switch to the state-of-the-art newsroom in Isleworth, Middlesex, at 6am from the studio next door where it launched as Britain's first 24-hour news channel in 1989. Former GMTV host Eamonn Holmes, 45, will co-present the breakfast show Sunrise.
Sky News head Nick Pollard said the revamp would mean less 'rolling news' and more exclusive features.
IN
intheknow
timmy posted:
NO publicity you say about the relaunch? You must be mad


Yes, there was something of an attempt at a publicity in the press, but most of it was hidden away on pages of newspapers and magazines that a fair amount of people don't read. A relaunch as big as this really demanded promos on all the main Sky channels and advertising in newspapers at least a week before it happened, if not more, to create a sense of anticipation.
DT
dthomson
but most of it was hidden away on pages of newspapers and magazines that a fair amount of people don't read[QUOTE]

So most people who buy a paper just read the front page?
Strange Confused
W1
w12
You know what? I'm almost beginning to feel a bit sorry for them! Much of the content is misguided, and they haven't worked out how to get the best out of the set yet, but in this 1900 Sky Report hour, they had a decent piece on smoking. And Robert Nisbet's piece on the cult in the US was a very good piece of work, and a brave bit of commissioning/scheduling. It must have cost thousands and taken days to make - and yet it's hardly "news you can use", "news about people like you" or any of the predictable news themes. They've had the conviction to go with what they think is a strong story, even though it's off-diary and hardly of relevance - credit to them for that.

And David Hockney as a guest on smoking - OK, haven't heard him speak yet, but that's a good booking!

As I say, it's brave and they deserve to be applauded for that. Most regulars on this forum can guess where my general sympathies lie, but it'd be a shame for TV journalism if this kind of material does turn out to be a turn-off and gets dumped.
BC
Blake Connolly Founding member
Agreed, Nesbitt's report was very good and seemed to have high production values, and I kept thinking "this deserves to be watched by more people".
RD
rdd Founding member
Just caught an Irish version of the "News People" trailer before World News Tonight - mostly the same as the UK one, but begins with a segment with Grainne Seoige (with a clapperboard, just like the UK one). Then goes into the Julie Etchingham bit (I squirm every time she says '"My" Sky Report Team', with the emphasis on the "my".)

I noted the voiceover at the start of WNT announced it as "Sky World News Tonight" - exactly the name Sky News used for its prime-time programming 1989-1993. James Rubin is awful, BTW.

Like the new arrangement of the theme tune - it sounds so much more authorative than the previous arrangement.
MO
Moz
Before the witch-hunt gets properly underway, can we be careful!

Yes, the relaunch has been disappointing and they are finding their feet (though they *have* had loads of rehearsals and I can't remember News 24 finding it this difficult when they relaunched, despite having the worry of the lights in TVC going dimmer everytime the Tower twirled in or out!) but...

They will get this right in the end. There are a lot of talented people at Sky who know how to run a news channel. It's certainly not showing, but it will.

I don't want them to fail, I want them to push the bar higher. Only that way will the general standard of all TV news get better. You can hear the relaxed sighs at TVC as the put their feet up and carry on with the same old, and none of us want that do we?
AN
Ant
Blake Connolly posted:
It did update automatically, just had my first new-look desktop news alert.

What desktop alert software do you think is quicker? Sky or BBC?
CA
cat
Moz posted:
Before the witch-hunt gets properly underway, can we be careful!

Yes, the relaunch has been disappointing and they are finding their feet (though they *have* had loads of rehearsals and I can't remember News 24 finding it this difficult when they relaunched, despite having the worry of the lights in TVC going dimmer everytime the Tower twirled in or out!) but...


Sorry, moz, but News 24 have been finding it hard to do anything professionally since 1997, let alone since their relaunch. As for the Sky revamp being 'disappointing'... for whom? You? I personally think it's a thousand times better than it was before, and still beats News 24 hands down.

And a little request - can the little trio of News 24 employees on here please give it a rest. If you're so distinct from Sky, you'd think you'd be happy not to compare.

The channel hasn't given much publicity to the new look at all (if you seriously think that the media section of the Guardian and a story in the NOTW is going to draw the audience to Sky News then clearly you are unfamiliar with the concept of demographics), and I imagine it'll take months for them to build up the audience. As I mentioned previously, it took three years for Fox News to build up audiences for their ATV shows because no amount of publicity about a news show is going to encourage someone to actively turn over and watch it.

If in six months they're still having trouble then that is the time to ask questions - not six minutes into the new schedule. I think if anything it shows the stupidity and arrogance of the BBC News bosses to have actually expected ratings to skyrocket, then laughing when they didn't.

If anyone really thinks that more effort and talent goes into News 24 from 7pm-9pm than goes into Sky News they're deluding themselves. A few days ago I'd have said there was nothing to call it. It'll take the audience a little longer to realise.

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