CM
No matter how bad this is, I can't bring myself to blame the designers. It seems to me to be 'design by committee', with an initial editorial idea, that simply doesn't work. That said, you'd still think a halfway decent creative team could come up with something at least a little consistent.
I actually have the greatest respect for many of the designers at Sky (especially the new ones
) Perhaps they just weren't in there soon enough to make a difference.
The sooner they have a Creative Director with editorial power, the better.
I actually have the greatest respect for many of the designers at Sky (especially the new ones
The sooner they have a Creative Director with editorial power, the better.