The Newsroom

Sky News

Relaunch & beyond (October 2005)

This site closed in March 2021 and is now a read-only archive
RO
rob Founding member
I thought the 15 minute newswrap style was awful. Martin's show could have continued with a new presenter (Steve Dixon or Martin Popplewell perhaps)...
BN
Breakfast News
Quote:

I promised to tell you more about the graphics changes as soon I had more information.

The design changes have now been approved.

You'll be able to see the new look on air by the end of this month.

The exact date depends on some technical issues still to be resolved.

The changes will involve:

*a new way of alerting you to breaking news

*a redesigned ticker

*a "richer" on-screen look

Paul


So there we have it. from http://skynews3.typepad.com/
JO
Joshua
Sounds great. A new way of alerting you to Breaking News?
Could that be the colour, or maybe something else.
RT
rts Founding member
josh205 posted:
Sounds great. A new way of alerting you to Breaking News?
Could that be the colour, or maybe something else.

That's certainly what I've heard. Urgency of a story dictated by it's colour. But this all just rumours.
MA
mark Founding member
rts posted:
josh205 posted:
Sounds great. A new way of alerting you to Breaking News?
Could that be the colour, or maybe something else.

That's certainly what I've heard. Urgency of a story dictated by it's colour. But this all just rumours.


Sounds a bit arbitary - and, if they do that, I wonder how long it'll be before everything just ends up red...

Still, enough of the cynicism. I'm all for a bit of innovation, and this all sounds interesting - so I'm looking forward to seeing what they come up with. Even if it does turn out to be awful...
JL
jli4637
I hope the ticker changes colour for breaking news a la SSN. Keeping the rest of the screen clutter free
GI
ginnyfan
It would be great if they had several colors for breaking news, couse not all of them have the same importance.
CA
cat
rts posted:
josh205 posted:
Sounds great. A new way of alerting you to Breaking News?
Could that be the colour, or maybe something else.

That's certainly what I've heard. Urgency of a story dictated by it's colour. But this all just rumours.


Oh, shame. When I initially read it I had this image of a dwarf with a claxon running across the studio.

Certainly attention-grabbing.
MA
mark Founding member
Nah, there aren't that many dwarves on the market, so they don't come cheap.

A goat with a big bell round it's neck would be more likely...
VI
vicky23
ginnyfan posted:
No sign of Martin yet. In the last few weeks ther presenters on SNT have been sitting very close to each other,not miles away like before.
Then
http://img458.imageshack.us/img458/4247/skynewsseptember2010185xz1.jpg
Now
http://img216.imageshack.us/img216/1871/skynewsfebruary12115804hn5.jpg




I think its just cos Anna has the hots for Colin Laughing
FU
fusionlad Founding member
I remember Kay on the old 4:3 Sky News used to say on air that her and Mark Longhurst have been asked to move closer and they used to have a little giggle over it.

The director always made sure they were close, perhaps it's the same one?
IO
Ian of old
A thought about this awful 15 minute format - if you were a company wanting to buy a TV advertising slot, would you buy it in an evening Sky News slot?

Constantly reminding us that it's the news "in 15 minutes, every 15 minutes" makes it quite clear that 20:15 will be a repeat of 20:00, so at 20:12 you're going to switch over. No sane person could watch exactly the same thing repeatedly, so very few people are going to stay through an ad break.

I can't imagine the old Stanford show was particularly expensive (in relative terms), so given that:
- if someone wants a quick summary of the news they're likely to get it online or though an interactive service
- no-one would stay tuned for any extended length of time
- it is (it appears to me) unattractive to advertisers,

why do Sky think this is a good idea?

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