Sky News

so from this...
http://www.geek.com/geekcom/mentionspix/skynewslogo80.gif

to this...
http://tvmocks.thetvroomplus.com/images-logos-previews/logo-skynews01.gif

then this...
http://tvmocks.thetvroomplus.com/images-logos-previews/logo-skynews-05.gif

to this???
http://www.rp-networkservices.com/tvforum/uploads/newlogomaybe.jpg


EDIT: Well thinking on about the Towered DOG, here are a few ideas...
http://www.rp-networkservices.com/tvforum/uploads/dogtowers.jpg

It really really is an awful logo isn't it - especially compared to the one before that.

There's just no depth and absolutely nothing interesting about it at all.

Very Fox!!! I can see it going that way.

I agree. I think the old logo could have been updated a bit but keeping with the red and blue theme. Even if the text was altered.

http://www.rp-networkservices.com/tvforum/uploads/martin_mock_1.jpg

Sorry martin, I put one of your mock slides over an image I have, what does everyone think?

I think there is no reason why a tower could not be incorporated into a design like this

EDIT: Apologies for the poor image quality - you can see what I'm trying to get at though

I don't know why you're saying sorry...

I did like the old logo, but I also like the new one. It is bold and clean, and whilst it may not have a symbol or loads of colours, it is recognisable, and works well on-screen and in print.

just the fact that I didn't ask basically

Yeah, I also love the current logo, but the white on red type logo (used in Martins mock) may look better/bolder.
I dont know what to make of these new suggestions of a tower, totally shocked by the idea Sky are thinking of having Yellow for Breaking News, ouch I can just see that yellow and black newswall now!!

A poor mock showing my idea from earlier:

http://i135.photobucket.com/albums/q151/anthonylennon/Others/SkyNewsLogo2.png

I love those graphics Martin,they'r fresh and bright, just what they need. The presenter's e-mail idea is great too, they could use it.
The tower logo with blue background clock looks great too, so many ideas who knows what' will they do in the end.

That's quite nice. If they really wanted to be like Fox (which I think they probably do), I could see the bottom bit swivelling horizontally.

Fit's nice with this background.
http://img171.imageshack.us/img171/6118/32322lv5.jpg