The Newsroom

Sky News

Relaunch & beyond (October 2005)

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DA
DAS Founding member
AJ posted:
Another Music Remix on the way...

Quote:

We really seem to have hit the wrong note over one aspect of our coverage.

Many of the Sky News viewers living overseas have been sounding off about it for weeks now.

For the uninitiated, I should explain.

The advertisements which run during the commercial breaks are not shown abroad. Instead, viewers have a text summary of the top stories, the latest business news and weather reports.

What has annoyed many viewers is the music which accompanies this summary.

I can best illustrate your comments with this email from a serving soldier in Afghanistan who watches Sky News via the British Forces Broadcasting Service.

He said: "We have to listen to the Sky News music and since it is on all the time, I have now heard that tune about 10,000 times and it's starting to grind me down."

Other complaints have come from France, Kuwait and Johannesburg.

I have passed all your comments on to senior managers at Sky News.

Jon Bennett, head of studios, said: "We have noted what viewers have told us. We have had another listen to the music and have decided to re-mix the Sky News theme music."

I can't give you an exact date when the new music will accompany the text summaries during the commercial breaks but it should be in the next week or so.

I hope you like it, whether you are a soldier or a civilian - although I know many of you think that silence is golden.


I wonder if it'll be like the godawful new headlines bed?


This reminds me of my visit to Russia when we had BBC World on in the background for perhaps 2 hours a day at a very maximum. After just a week I could have murdered somebody at the sound of that breakfiller music.
SK
skynewsfreak
AJ posted:
Another Music Remix on the way...

Quote:

We really seem to have hit the wrong note over one aspect of our coverage.

Many of the Sky News viewers living overseas have been sounding off about it for weeks now.

For the uninitiated, I should explain.

The advertisements which run during the commercial breaks are not shown abroad. Instead, viewers have a text summary of the top stories, the latest business news and weather reports.

What has annoyed many viewers is the music which accompanies this summary.

I can best illustrate your comments with this email from a serving soldier in Afghanistan who watches Sky News via the British Forces Broadcasting Service.

He said: "We have to listen to the Sky News music and since it is on all the time, I have now heard that tune about 10,000 times and it's starting to grind me down."

Other complaints have come from France, Kuwait and Johannesburg.

I have passed all your comments on to senior managers at Sky News.

Jon Bennett, head of studios, said: "We have noted what viewers have told us. We have had another listen to the music and have decided to re-mix the Sky News theme music."

I can't give you an exact date when the new music will accompany the text summaries during the commercial breaks but it should be in the next week or so.

I hope you like it, whether you are a soldier or a civilian - although I know many of you think that silence is golden.


I wonder if it'll be like the godawful new headlines bed?


Does that mean the whole sky news music package is being redone, ie, new title music and beds and all that?
EY
the eye
Quote:

We really seem to have hit the wrong note over one aspect of our coverage.

Many of the Sky News viewers living overseas have been sounding off about it for weeks now.

For the uninitiated, I should explain.

The advertisements which run during the commercial breaks are not shown abroad. Instead, viewers have a text summary of the top stories, the latest business news and weather reports.

What has annoyed many viewers is the music which accompanies this summary.

I can best illustrate your comments with this email from a serving soldier in Afghanistan who watches Sky News via the British Forces Broadcasting Service.

He said: "We have to listen to the Sky News music and since it is on all the time, I have now heard that tune about 10,000 times and it's starting to grind me down."

Other complaints have come from France, Kuwait and Johannesburg.

I have passed all your comments on to senior managers at Sky News.

Jon Bennett, head of studios, said: "We have noted what viewers have told us. We have had another listen to the music and have decided to re-mix the Sky News theme music."

I can't give you an exact date when the new music will accompany the text summaries during the commercial breaks but it should be in the next week or so.

I hope you like it, whether you are a soldier or a civilian - although I know many of you think that silence is golden.


When I hear the previous top stories during the breakfiller ive never had any problem with it and listening to it each time, it stills sounds just as good and even better than the new bed, I just hope its not replaced with the new top stories bed cos its awful and crap.
AJ
AJ
skynewsfreak posted:
Does that mean the whole sky news music package is being redone, ie, new title music and beds and all that?


I'd say they're more than half way through doing that anyway.

Even though the new music is p*ss poor.
AD
adamcobb55
i think the problem here is something that can't be solved by a remix. If yu hear the same track, no matter how good it is at least 15 times a day 5-7 days a week it will really start to do your head in.
GI
ginnyfan
That's right. They should put commercials like in the UK. And why is tehre no thicker? Thay should fix that too.
EY
the eye
The International feed has a bar that covers the ticker because most of the news on the ticker is UK centric, they only started covering it in mid 2004. And if they did show the UK ticker and logo they would need to make an ugly logo to cover the time.
JH
Jonathan H
adamcobb55 posted:
i think the problem here is something that can't be solved by a remix. If yu hear the same track, no matter how good it is at least 15 times a day 5-7 days a week it will really start to do your head in.

Er, I think there's an answer to that. I believe it used to be the strap line of Why Don't You ...
CM
Col Mustard
Jonathan H posted:
adamcobb55 posted:
i think the problem here is something that can't be solved by a remix. If yu hear the same track, no matter how good it is at least 15 times a day 5-7 days a week it will really start to do your head in.

Er, I think there's an answer to that. I believe it used to be the strap line of Why Don't You ...



Laughing God that made me laugh. See, there are people over 16 on this forum after all. Wink
GI
ginnyfan
Interesting to see Colina and Emma leaving the desk at the begining of Lunchtime Live, there was no commercial break so they had to be quick.
http://img216.imageshack.us/img216/8421/skynewsnovember30130009pr3.jpg
EY
the eye
Anyone see the newswall graphic before? It was the coming up background with the red lines... would look better if the logo was on it.
EY
the eye
http://www.rp-networkservices.com/tvforum/uploads/back.jpg

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