Sky News

And they're also spending a fortune on the Sky Report, so the idea that they might move SNI to 7pm is ridiculous too.

That ticker butchering now makes the DOG looks offset and there are some alignment problems with the animation in the bottom corner. God knows why they would do it, it would have made more sense to just slow the thing down. It is, as someone has pointed out, typical Sky.

I think SNI should be given the chance to be shown a bit more, Sky One wouldnt be a bad idea; we already have Sky Three showing Live At 5. But at the sacrafice of the Sky Report, NO WAY! I would think Sky should research the viewing figures for Ireland and pick a time of day and at that time, put on Sky News Ireland. Just what I think

Erm, with the greatest of respect, what do you think they did... threw a dice and hoped for the best?

Yes

I seriously didnt think that many people usually watched Sky News at 10pm each evening, so why put SNI on then? They took a chance and hoped for the best

Talking about the ticker, i remember when it broke down, and tehre were more swishy things below where the text usualy is. They moved slower than the top swish and looked quite nice. It just so happened there was breaking news in there too, and the swishes got a red tint.... very nice graphics, hope they bring it back.

BSkyB are not the sort of company that spends millions of pounds on something then 'takes a chance and hopes for the best' with it.

You must be mad if you seriously think that they haven't done heavy audience research into the timing of their shows.

Yeh, but the "appointment to view " stuff just doesnt work. I come home at lunchtime, i want a brief fast paced update of the news... with some banter and then more indepth stories... not Lil Miss Ginger Burley flogging her ego all over the screen...

I come home at 7, I want a proper sit down news.... not sky report.... later I turn on sky at 10.30... then i want the sky report... it is sort of a bit odd.

I may be the only one who thinks this though.

Er, thanks....



Okay, let give you a British analogy.

Say there was no Sky News channel. Say there was only a Sky News bulitten on Sky One, at 7:00pm.

Now lets say the BBC had an hour long National news at 6pm, and the ITV Evening News went out at 6:30pm (which it does).

Channel 4 News does not exist (in our scenario).

You have a 7pm news bulitten. You currently have no domestic competition in that time slot, but the ratings are still not outstanding. You want to improve the ratings. Most of the content is imported from Fox News in the United States.

There is a popular entertainment programme scheduled in the 6:30pm slot presently.

Do you:

(a) Keep the bulitten where it is and try to improve the British content, hiring more British reporters and reducing your dependance on Fox?

(b) Move it up against your main terrestrial rivals, knowing that the BBC viewing public will watch the BBC anyway, because it IS the BBC and the National Broadcaster, and that the ITV viewing public will watch the ITV News because they want to watch Emmerdale, which is coming up at 7pm, also that those tuning in at 6:30pm to watch the popular entertainment programme previously scheduled will not watch news, and will change to another channel not showing news. You might not get them back at 7pm

What do you do, what do you do?

That is just a wholly stupid analogy, and nothing remotely similar to the situation that Sky find themselves in. Quite what possessed you to come up with that is beyond me.

For starters, Sky News Ireland is a wholly owned subsidiary of Sky News, so it is always going to be dependent upon Sky News for its resources. It's not a question of building up the service.

Secondly, the bulletin is not already on Sky One... it is only on Sky News. There is no news on Sky One Ireland at present. The purpose of Putting it on SOI is to build up the ratings by saturating the market. It is a tried and tested tactic by Sky over the years - World News Tonight used to air on Sky One in the 80s and 90s, back when there were only about 5 channels on Sky anyway. They are spending a fortune on SNI... they want people to watch it... they can't persuade them to tune in, so they force them to. It really is that simple.

Greg: Again, I would say that Sky have done their audience research. If there was an overwhelming demand for a Sky Report-style show in the 10pm hour, but not in the 7pm one, they'd schedule at 10pm. Your closing caveat that 'I may be the only one who thinks this' does rather suggest you hadn't thought through the rest of your reply.

Why is Sky's breakfiller so disjointed? I mean, it is a terrifc breakfiller - extremely powerful music and wonderful graphics - but it keeps stopping, than starts again until the presenter suddenly pops up...

Oi, i was gonna write much the same as this..... lol

Any captures? A video would be fantastic!