I know it is just a marketing gimmick to get people talking about Sky News (see, we are all talking about it).
But it's also a stupid gimmick.
Would they have launched 'Troubles Free' in the 80s, for people fed up of hearing about Northern Ireland?
Or 'Fallujah Free' in the 00's for viewers bored of Iraq?
Their challenge should be to make it interesting and accessible to all, not just to switch it off. Actually I think they do better than most other broadcasters on that and it's an insult to their journalists who are covering it.
Brexit it is a really serious issue and this feeds into the idea that it's sort of ok to not pay attention or understand it. That is partly why we are in the mess we're in.
And the timing couldn't be worse. They launch a Brexit free channel just as it's potentially reaching a deal stage.
It's not responsible journalism to say: we know you're bored of it and it's hard to understand. We feel the same so we're not going to bother covering it.
So the light boxes outside the glass box which were violet during the SJM show have now changed back to the original red. I guess someone from the staff has to change the colour cover sometime around 5 o clock then ? Because it looks as they cannot change colour by them selves ?
Does feel like they're somewhat late with this. Also be better as a show on the channel rather than an alternative stream, but suspect really it's a trial 1about using the downtime of Sky Sports Box Office.