AS
AlexS
How are these broadcasts scheduled? Does the broadcaster fit in one party where they can or do they set aside a block and air them back to back?
During the weeks leading up to any kind of vote/election (local, national, a referendum, or whatever), several major UK broadcasters will set aside short slots for these political broadcasts to be shown one at a time. An example of how it works...
The main weekday evening regional news programmes on BBC One and ITV(1)/STV/UTV will be about 5-minutes shorter than usual (i.e. 25-minutes rather than 30-minutes), starting at their usual air time but finishing early. Typically only on Mondays, Wednesdays and Fridays (I think?) over the course of the few relevant weeks.
In any one such slot, a single PPB for a single party or campaign will be shown. So, for example, we might get Labour's one on the Monday, Conservative on the Wednesday, and Liberal Democrats on the Friday this week; and then... say... Green Party, UKIP, and The "Standing-at-the-back-dressed-stupidly-and-looking-stupid" Party's
Over the course of the few weeks, each party that has produced such a broadcast will get its one shown at least once. The aim is presumably to provide an equal number of showings of each party's/campaign's broadcasts (transmission faults not withstanding) to avoid accusations of bias.
I believe that the Ofcom rules say that there is meant to be more showings of the major parties broadcasts than the broadcasts of other qualifying parties. Who counts as a major party and qualifying party are both decided by Ofcom.