PS: Great to see ITV getting such positive comments (for a change)!
I'm sure those positive comments will be a great consolation to everyone at ITV when the viewing figures come in and they discover that ninety per-cent of people watched it all on the BBC.
Sorry im not a morning person so I missed some of the early coverage. I felt the ITV studio looked extremely well. You wouldn't want anything more formal outside and for the coverage they were producing it was just right. Also good to see Stephen Dixon being given the NaT and something that hasn't being mentioned is Anna Bottings party. It did seem a copy of Andrew Neil's boat party (for the election or new year's cant quite remember) but broke up the coverage well providing analysis and a step back view.
Also Julie Etchingham must have been standing on a box for NaT tonight to compensate for her height difference with mark austin. As pointed out in Philip Schofields tweets the guy is massive. He must be 6 5
Last edited by Live at five with Jeremy on 29 April 2011 11:46pm
What are the sponsorship rules on something like this? It would be hard to argue this was straight "news" programming. While I doubt Ofcom would allow it in this country, NBC made good use of "This edition of Today is brought to you in part by X" and a tagline, with companies such as Pepsi taking the opportunity to advertise. A ten second logo over a shot of Buckingham Palace with a simple voiceover - doesn't make people turn over; great "exclusive" advertising for the sponsor; raises valuable revenue for the broadcaster. Surely a solution like this would make most sense, given ITV's recent economic woes. If Ofcom are prepared to budge on Product Placement, might they on something like this?
I didn't manage to catch any of Sky's coverage, but can't help thinking the pace of editing in the montage above is somewhat too fast. Great choice of images, but think it would have benefited from slightly slower transitions/fades - especially if you're going to use something as majestic as 'Jerusalem'. ...
Not sure if this has been posted before, but here's a photo of the press pass that was created for accessing the various media zones (Canada Gate, QEII etc). Produced by Sky on behalf of the UK Broadcasters Pool.
ITV above 20% all day too - a very good share (esp since BBC1 were hogging 50-60% of the audience) and better ratings than most their non-soap primetime output, so they'll be very happy with how yesterday went.
Also the first time I've seen pretty much universal praise for ITV from both critics and forumers. There are always those (including myself) who usually regard ITV's coverage of such events very highly, but usually that's countered by those favouring the BBC. That just didn't seem to be the case yesterday - and heck, even Sky News seemed to get through the day without a campaign to sack Kay Burley. Indeed of the big three the only criticism I've seen is of the BBC.