The BBC Breakfast sofa is a very expensive custom build by Boss Design.
The regions favoured their 'Adda' sofas for years (I think these were premade and available in the right shade of red...). The one in the Salford visitors area cost the corporation a lot of money (the Daily Mail said £48k but I'd guess it was a lot lower).
Obviously colour, feet/legs etc are down to the client but if you've got a spare £20k kicking about and want to pretend to be Naga Munchetty go for it!
Oh it's such a perfect day, I'm glad I spent it with you...