The Newsroom

Recent Sky News/News 24 ratings

(April 2005)

This site closed in March 2021 and is now a read-only archive
UB
Uncle Bruce
Luke posted:
Dunedin posted:
But having read that DS article, I'm somewhat surprised that the run-on-a-pittance Sky Sports News is KICKING News 24's and Sky News' collective arses in audience terms, without even any live football going on.


well seeing as those figures were from Tuesday night, Sky Sports News had a Soccer Special results service tracking the scores from the night's games, so it wasn't quite a regular night for the channel.


Hardly. There's football on almost every night these days, and considering Liverpool v Juve was on the other side, for free, they did pretty well.
LU
Luke
yes I'm not denying that; just referring to the fact that they had a special results programme on the Tuesday night with Jeff Stelling, replacing their normal programming.
BB
BBriscoe
[quote="cat"][quote="marksi"][quote="cat"]
couch_potato posted:
It also benefits from the fact that it is now constantly - and unfairly - promoted on BBC One, to the point at which they put the DOG up on BBC One even when the programme is being presented by BBC One presenters and not really anything to do with News 24. Hardly surprising also that when it's trailed at the end of every BBC One bulletin that it gets some migration.


I'm surprised that Sky News don't promote themselves on their five news programmes. The only indication that it is a Sky News production is the logo on the last page of the credits. They should have a similar 'for continous coverage.....' on five promoting Sky News. Either that or they should have one of their ads after the five news programme.
MA
marksi
tvmercia posted:
itsrobert posted:
I think you're being a little harsh in saying that N24's programming hasn't improved dramatically enough to merit a jump in viewing figures. Since December 2003, N24 has come on in leaps and bounds. Compare the channel today to three years ago...presentationally, it was staid and boring. Now, it's much more vibrant and upbeat, both in look and feel. It's news coverage, in my opinion, has also vastly improved over recent months.

the studio is by far the worst they have ever had, how has programming changed? presenters are certainly as good as sky's, but the channel still doesn’t flow like it does on sky. perhaps if they stopped wasting so much time showing bbc trailers, ditched the studio for something closer to what they started out with, and sorted out the graphics it might start to look a little better. sky's graphics are OTT, but at least they look pretty. bore 24's do not.

although unlike cat i see no problem with the beeb trailing it at the end of network news, after all, its just giving the licence fee payer greater access to the news they have paid for.


You've mentioned everything except the actual content. Maybe people prefer that.
GS
Gavin Scott Founding member
BBriscoe posted:
I'm surprised that Sky News don't promote themselves on their five news programmes. The only indication that it is a Sky News production is the logo on the last page of the credits. They should have a similar 'for continous coverage.....' on five promoting Sky News. Either that or they should have one of their ads after the five news programme.


What possible incentive would there be for five to allow Sky to plug another channel within their programme?

Running an ad would be quite different, but I don't think five would like it.
MA
Matrix
Gavin Scott posted:
BBriscoe posted:
I'm surprised that Sky News don't promote themselves on their five news programmes. The only indication that it is a Sky News production is the logo on the last page of the credits. They should have a similar 'for continous coverage.....' on five promoting Sky News. Either that or they should have one of their ads after the five news programme.


What possible incentive would there be for five to allow Sky to plug another channel within their programme?

Running an ad would be quite different, but I don't think five would like it.


I think there was an "Ad" for five news on five with the 'orrible new studio.

Am I the only one willing someone to fall off the banister live on air. Certainly better than the C+C dripple were getting at the min.....

______________
www.advertizernow.co.uk
DU
Dunedin
cat posted:
marksi posted:
cat posted:
couch_potato posted:
Personally, I think this is due to News 24's great election coverage. From what has been reported, I think the BBC's coverage of the general election is better than what is promised by Sky. Also, Sky News' graphics for the election are grotesque. That box on the left hand-side is just a mess. I feel a more neater layout would be better. Whereas News 24 has a special caption graphic that appears at the top left everytime the election is reported and when it is not it goes away - I like that. News 24 also has a 'complete' news ticker unlike Sky and I like how it changes from Labour, Conservative, Lib Dems, SNP, and the Green Party when the ticker is updating viewers on what's happening in these parties campaigning. News 24 - you've finally done it. The news bus is coming to Edinburgh too - I'll be there!
whose graphics and coverage of the general election do you prefer,
Sky News or BBC News 24?


If you genuinely believe all that bullsh*t, you shouldn't be looking at figures.

It's all down to Freeview.

I imagine Sky are slightly concerned about it now - but BARB figures say their overall daily reach is still higher, and they keep viewers watching for longer. They also attract a much younger, and therefore more attractive to advertisers, demographic.

The features shows they're going to introduce will probably redress the balance quite comprehensively.


Sky News is available on Freeview. Confused


Yes, but as Sky News has a significant lead on Sky Digital compared to News 24, News 24 has a significant lead on Sky News on the Freeview platform. As Freeview is now the most popular way of getting multichannel TV and is expanding rapidly, the boost News 24 is getting is attributable to that... and only that. The programming hasn't improved significantly enough to merit overtaking them so dramatically.

It also benefits from the fact that it is now constantly - and unfairly - promoted on BBC One, to the point at which they put the DOG up on BBC One even when the programme is being presented by BBC One presenters and not really anything to do with News 24. Hardly surprising also that when it's trailed at the end of every BBC One bulletin that it gets some migration.


I remember having the same argument before News 24 relaunched in 2003. The only thing we could agree on was that after spending £1m on a relaunched studio, graphics, lineup etc., News 24 had to get ahead of Sky News in audience terms and stay there.

Whatever the argument about Freeview or Sky Digital, the basic fact remains that it has been achieved.

News 24 1-0 Sky News.

Now Sky News are about to spend millions relaunching their channel- new studio, graphics etc. I would argue that Sky News HAVE to get ahead of News 24 by the end of the year (assuming August relaunch) and stay there.

Failure to do this is a failure for Sky News- and I would suggest that Nick Pollard would get his (much delayed) marching orders.
MA
Matrix
Dunedin posted:
cat posted:
marksi posted:
cat posted:
couch_potato posted:
Personally, I think this is due to News 24's great election coverage. From what has been reported, I think the BBC's coverage of the general election is better than what is promised by Sky. Also, Sky News' graphics for the election are grotesque. That box on the left hand-side is just a mess. I feel a more neater layout would be better. Whereas News 24 has a special caption graphic that appears at the top left everytime the election is reported and when it is not it goes away - I like that. News 24 also has a 'complete' news ticker unlike Sky and I like how it changes from Labour, Conservative, Lib Dems, SNP, and the Green Party when the ticker is updating viewers on what's happening in these parties campaigning. News 24 - you've finally done it. The news bus is coming to Edinburgh too - I'll be there!
whose graphics and coverage of the general election do you prefer,
Sky News or BBC News 24?


If you genuinely believe all that bullsh*t, you shouldn't be looking at figures.

It's all down to Freeview.

I imagine Sky are slightly concerned about it now - but BARB figures say their overall daily reach is still higher, and they keep viewers watching for longer. They also attract a much younger, and therefore more attractive to advertisers, demographic.

The features shows they're going to introduce will probably redress the balance quite comprehensively.


Sky News is available on Freeview. Confused


Yes, but as Sky News has a significant lead on Sky Digital compared to News 24, News 24 has a significant lead on Sky News on the Freeview platform. As Freeview is now the most popular way of getting multichannel TV and is expanding rapidly, the boost News 24 is getting is attributable to that... and only that. The programming hasn't improved significantly enough to merit overtaking them so dramatically.

It also benefits from the fact that it is now constantly - and unfairly - promoted on BBC One, to the point at which they put the DOG up on BBC One even when the programme is being presented by BBC One presenters and not really anything to do with News 24. Hardly surprising also that when it's trailed at the end of every BBC One bulletin that it gets some migration.


I remember having the same argument before News 24 relaunched in 2003. The only thing we could agree on was that after spending £1m on a relaunched studio, graphics, lineup etc., News 24 had to get ahead of Sky News in audience terms and stay there.

Whatever the argument about Freeview or Sky Digital, the basic fact remains that it has been achieved.

News 24 1-0 Sky News.

Now Sky News are about to spend millions relaunching their channel- new studio, graphics etc. I would argue that Sky News HAVE to get ahead of News 24 by the end of the year (assuming August relaunch) and stay there.

Failure to do this is a failure for Sky News- and I would suggest that Nick Pollard would get his (much delayed) marching orders.


I share your sentiments on this one. News 24 have finally pulled ahead in the rating, despites Sky's endless Technology trailers, News 24 have met they're objective and is the most watched News Channel. But we do need to question the effectability of News 24 operations after Sky News relaunch, theres bound to be a shift in audience figures with a new package from Sky but it will be interesting to see what News 24 can build upon and retain its lead.
Nick Pollars will face a hard time if this goes to the dogs, there's been heavy critism of Sky's takeover of Five News and audience figures are now below the same period last year in ITN position.
I sincerly hope Sky News relaunch works well, and lords knows a Rotating desk has got to be a novelity, but the challenge Sky now face is to re-convince audiences back to the channel.
Anyway ive ranted for long enough im off for lunch. Good tie.....
CA
cat
The fact is that audiences haven't deserted the channel - and as I've said, it's still getting more watching longer, and more daily viewers - it's just that more new audiences are going to News 24... it is the Freeview effect.

Their programming hasn't improved to the extent that they would logically overtake them by that margin. The fact that there is a direct correlation with:

News 24 popularity on Freeview
Freeview increases in popularity
News 24 figures go up

Not massively surprising. I still firmly believe Sky is the better dedicated channel by a significant margin. I can't see a comparison between the pedestrian and boring nature of the News 24 daytime slot, compared to the lively and genuinely impressive Sky 10-5 hours.

I agree that they will have to arrest the problem, and I'm sure that's what the new shows are intended to do. If they're still behind this time next year, I'll be amazed.

As for Pollard being given ''long deserved'' marching orders... what absolute rubbish.

He's presided over...

Louise Woodward trial (whatever you might think, they killed the opposition)
Highly acclaimed Kosovo coverage
Award winning September 11 coverage
Three general elections, including this one - the previous two of which have been very well acclaimed, and this one looks to be no exception
Iraq coverage, which won universal praise
Expansion of bureaux around the world, and introduction of Sky News Ireland
Tsunami coverage, again beating the rivals
They've won the news channel of the year every year the award has been going
And now he's been behind getting them their biggest expansion in studios since the channel has existed, setting the groundwork for another 15 years.
Getting the channel its first terrestrial TV contract

Personally, I think they'd be daft to sack someone with that sort of record.

Regardless of viewers, the channel is still percieved to be well ahead of the competition by the rest of the media industry.
GS
Gavin Scott Founding member
Have I missed a point of the above? Sky News is also available on the Freeview platform. Is it that the BBC is closely associated with Freeview which increases traffic to them on DTT?

Apologies if I'm missing something obvious.
CA
cat
Gavin Scott posted:
Have I missed a point of the above? Sky News is also available on the Freeview platform. Is it that the BBC is closely associated with Freeview which increases traffic to them on DTT?

Apologies if I'm missing something obvious.


It's just that, as Sky attracts more viewers on Sky Digital, News 24 attracts more on Freeview.

Better EPG positions, and as you say there is a strong link between Freeview and the BBC. Also an element of those going Freeview being particularly against the concept of Sky.

Realistically, there aren't many half decent that would attract people to Freeview other than the BBC's channels. I expect that is why most people migrate to it. I doubt re-runs on ITV and sh!te on FTV Entertainment are what draws them there.

ITV News Channel was ahead of Sky News on Freeview... I think we all know there's something a bit iffy there.
BL
Blob
More people have Sky than Freeview so if Sky news is more popular on Sky why arn't the ratings higher. Also, Sky News is only 1 channel away from BBC News 24 on the Freeview EPG so the "Freeview effect" isn't really a valid argument.

If a normal TV Station like ITV1 gets higher rating than BBC One (ITV1 is 1 channel away from BBC One) you don't go blaming it on things like "the Freeview effect".

The fact is News 24 is getting quite a few more viewers than Sky News and some Sky Newsites can't accept it.

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