The Newsroom

"Politics is dead" on ITV - Sunday Edition axed

(November 2007)

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LO
Londoner
http://news.independent.co.uk/media/article3166430.ece
ST
Stuart
Do you actuallly have an opinion on the article?
LO
Londoner
Sad but inevitable, I guess.

The Jonathan Dimbleby programme was actually quite good - when all the BBC political programmes had dumbed down, Dimbleby still did old-school long-form interviews.

Though the Sunday Edition was supposed to be more modern and trendy, it actually did worse in the ratings than Dimbleby.

All part of the death of ITV as a full-service broadcaster.
TV
tvarksouthwest
Good point about the BBC political programmes dumbing down, in title if not content. Imaginitive titles like "On The Record" and "Sunday AM" gave way to "The Politics Show" and "The Andrew Marr Show" respectively.

Very sad the Ofcom is letting ITV off the leash again. Many of us will have seen The Sunday Edition at least once, thanks to that very long breakdown last year...
CF
C4Fan
250,000 viewers is hardly good for advertisers though so you can kind of see where they are coming from ...
TV
tvarksouthwest
Bloody market forces again...
GI
gilsta
C4Fan posted:
250,000 viewers is hardly good for advertisers though so you can kind of see where they are coming from ...


Yes, but on the other hand did they ever really advertise their show or try and change the format?
TV
tvarksouthwest
One of the more memorable editions of Weekend World in the late 1980s was that which reported on the Broadcasting Bill as it was going through the draft stages. Superimposed over backstage footage of various regional ITV operations including Border's, a large subtitle "Never mind the quality?" appeared. We now understand perfectly what that meant.

The Sunday Edition was a reasonable show of its kind and it was good for the showw that Andrew Rawnsley was involved. Alas the time slot has been mucked around with in recent months.
IT
itsrobert Founding member
I'm very sorry to hear that The Sunday Edition is on the way out. For me, there were two problems:

1) As gilsta said, ITV did not promote the show enough. A quick mention at the end of the Saturday late evening ITV News bulletin was not enough. There should have been proper trailers for it on ITV and a promo package during ITV News.

2) The timeslot of 09.25 was wrong. That is far to early for a Sunday. Lots of people have a lie-in on Sunday mornings. I know on several occasions recently, I have intended on watching TSE only to wake up after it has started. It was much better around lunchtime. BBC One have always had a political programme at 09.00 (Breakfast with Frost, Andrew Marr, etc.) but they have also had a lunchtime one (On The Record, The Politics Show). ITV should not have moved it from lunchtime.
BR
Brekkie
No surprise really - it seemed to air anytime from 9.25am to around 1pm so could never get established.


I can't really say that ITV should be doing this - I'd say their regional political programmes would be a greater priority and efforts should be put into saving them.
DU
Dunedin
It's worth making the point as well that a politics show with a reputation for low ratings will be more likely to struggle to get the big name analysts and politicians to appear, and that in turn poorer guests will lead to poorer ratings.

It's a shame for public service broadcasting, but ITV stopped being a public service many years ago in my opinion.
:-(
A former member
well at least Scotland still has it on a thursday

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