LL
London Lite
Founding member
Going back to House's comments. You have a situation where ITV have a brand template and also need to find their niche against Andrew Marr and Sunday Politics.
Peston on Sunday is at least 3/4 of the way there and unlike other poor attempts by ITV at live Sunday morning tv, this is at least heading in the right direction.
The low audience share shouldn't be an issue if it's seen that ITV are producing 'worthy tv' and attracting the right type of guest. Global's LBC enables the company to have influential politicians within easy reach both on and off-air. Peston and Stratton are key to ITV's future as a company with those type of contacts.
Peston on Sunday is at least 3/4 of the way there and unlike other poor attempts by ITV at live Sunday morning tv, this is at least heading in the right direction.
The low audience share shouldn't be an issue if it's seen that ITV are producing 'worthy tv' and attracting the right type of guest. Global's LBC enables the company to have influential politicians within easy reach both on and off-air. Peston and Stratton are key to ITV's future as a company with those type of contacts.