The Newsroom

Nick Pollard: ‘Sky News is more inventive and energetic'

Guardian article (July 2014)

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CH
chris
Brekkie posted:
chris posted:
Exactly. This is the strongest the BBC News brand has ever been - why on Earth would they change it because TV Forumers like new presentation?

If the BBC had had this attitude 15 years ago you'd have never seen the "strongest BBC News brand there has ever been". Had this conversation many times over the years but it evolved nicely at first and ultimately into something new with the ribbons, then went backwards with the next relaunch which was just a nicer version of the 1999 branding. That in itself has been around quite some time now.


But 15 years ago there wasn't a BBC News brand - that's why there was the change to bring online, BBC One bulletins, regional news, News 24 and World together under one successful brand that has since evolved. There is no comparison.
CI
cityprod
chris posted:
Brekkie posted:
chris posted:
Exactly. This is the strongest the BBC News brand has ever been - why on Earth would they change it because TV Forumers like new presentation?

If the BBC had had this attitude 15 years ago you'd have never seen the "strongest BBC News brand there has ever been". Had this conversation many times over the years but it evolved nicely at first and ultimately into something new with the ribbons, then went backwards with the next relaunch which was just a nicer version of the 1999 branding. That in itself has been around quite some time now.


But 15 years ago there wasn't a BBC News brand - that's why there was the change to bring online, BBC One bulletins, regional news, News 24 and World together under one successful brand that has since evolved. There is no comparison.


Actually the BBC News as an overarching brand, first began appearing in 1993. You had BBC News appearing at the front of every national news programme on BBC1. Breakfast News, the 1, the 6 and the 9, and the weekend bulletins, all sharing a common look, a look that expanded to BBC World in 1995. Then BBC News 24 and BBC World shared a look in 1997, but it still took until 2000 to bring together all the regional programmes and the national news, BBC News 24 and BBC World under a common branding stategy. It was a process that took 7 years to do, along with 3 different looks during it.
SP
Steve in Pudsey
Before that you had BBC News and Current Affairs with a logo based on the Nine titles shown alongside the copyright notice on a range of non news bulletin programmes
IT
itsrobert Founding member
cityprod posted:
chris posted:
Brekkie posted:
chris posted:
Exactly. This is the strongest the BBC News brand has ever been - why on Earth would they change it because TV Forumers like new presentation?

If the BBC had had this attitude 15 years ago you'd have never seen the "strongest BBC News brand there has ever been". Had this conversation many times over the years but it evolved nicely at first and ultimately into something new with the ribbons, then went backwards with the next relaunch which was just a nicer version of the 1999 branding. That in itself has been around quite some time now.


But 15 years ago there wasn't a BBC News brand - that's why there was the change to bring online, BBC One bulletins, regional news, News 24 and World together under one successful brand that has since evolved. There is no comparison.


Actually the BBC News as an overarching brand, first began appearing in 1993. You had BBC News appearing at the front of every national news programme on BBC1. Breakfast News, the 1, the 6 and the 9, and the weekend bulletins, all sharing a common look, a look that expanded to BBC World in 1995. Then BBC News 24 and BBC World shared a look in 1997, but it still took until 2000 to bring together all the regional programmes and the national news, BBC News 24 and BBC World under a common branding stategy. It was a process that took 7 years to do, along with 3 different looks during it.

Indeed - in fact, BBC World Service Television adopted the virtual era style set and graphics in October 1993, so it was all consistent from then. Things started to break away in 1997, e.g. News 24/World, Breakfast News, before being pulled back together again by 2000.
CH
chris
cityprod posted:
chris posted:
Brekkie posted:
chris posted:
Exactly. This is the strongest the BBC News brand has ever been - why on Earth would they change it because TV Forumers like new presentation?

If the BBC had had this attitude 15 years ago you'd have never seen the "strongest BBC News brand there has ever been". Had this conversation many times over the years but it evolved nicely at first and ultimately into something new with the ribbons, then went backwards with the next relaunch which was just a nicer version of the 1999 branding. That in itself has been around quite some time now.


But 15 years ago there wasn't a BBC News brand - that's why there was the change to bring online, BBC One bulletins, regional news, News 24 and World together under one successful brand that has since evolved. There is no comparison.


Actually the BBC News as an overarching brand, first began appearing in 1993. You had BBC News appearing at the front of every national news programme on BBC1. Breakfast News, the 1, the 6 and the 9, and the weekend bulletins, all sharing a common look, a look that expanded to BBC World in 1995. Then BBC News 24 and BBC World shared a look in 1997, but it still took until 2000 to bring together all the regional programmes and the national news, BBC News 24 and BBC World under a common branding stategy. It was a process that took 7 years to do, along with 3 different looks during it.


In fairness, it wasn't me that brought up 1999 as a comparison, but equally I don't think you can compare 1993's "brand" to now. We're in a much more complex, multi-media era. It was only the national bulletins that needed to link together.
NG
noggin Founding member
cityprod posted:

Actually the BBC News as an overarching brand, first began appearing in 1993. You had BBC News appearing at the front of every national news programme on BBC1. Breakfast News, the 1, the 6 and the 9, and the weekend bulletins, all sharing a common look, a look that expanded to BBC World in 1995. Then BBC News 24 and BBC World shared a look in 1997, but it still took until 2000 to bring together all the regional programmes and the national news, BBC News 24 and BBC World under a common branding stategy. It was a process that took 7 years to do, along with 3 different looks during it.


The BBC One bulletins and BBC News 24 were produced by two different departments in BBC News (who didn't always have a lot of love for each other), and the initial News 24 branding was in no real way linked to the BBC One/Six/Nine or Breakfast News branding of the time.

News 24 was all about the flags, the One/Six/Nine were all about the blue cut glass VR "look". Apart from the BBC logo and the word NEWS in Gill Sans there wasn't a huge amount of brand overlap.

It wasn't until the ivory and red Lambie Nairn + David Lowe relaunch - which started with the One/Six/Nine O'Clock News (and nations and regions) and was adopted by News 24 a little later, that a single on-screen brand really existed across BBC News output. This was also linked to a reorganisation that brought the BBC One bulletins and News 24 into a single "TV News" department.
Last edited by noggin on 11 July 2014 10:20am
MO
Mouseboy33
Loved the flags.
AS
ASO
Mouseboy33 posted:
Loved the flags.

That theme tune was great.

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