The Newsroom

Nick Pollard: ‘Sky News is more inventive and energetic'

Guardian article (July 2014)

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MD
mdtauk
When it comes to the news, I only watch the news channels for the occasional paper review, or big on-going events. Other than that, the only thing I watch is Newsnight.
AN
all new Phil
I think the BBC's problem is that they seem to lack the creative flair of their commercial rivals. The house style for graphics and music is pretty dull and safe - albeit functional. I don't think it's restricted to News either - it seems like the whole of the BBC is like this. Almost like they lack the confidence to be bold.
WO
Worzel
I've read a lot of posts saying that the BBC is stale, but I've yet to read any posts from people describing what exactly they would change.

I don't think the bbc are stale at all, certainly the news channel in presentation terms is at it's best, I prefer the bbcs approach it's not sensationalist, and the gimmicks whilst it's there it's not detracting from the story presented to the viewer, sky news is stale in presentation but they tried the gimmicky approach and got their fingers burnt.


Since BBC News moved to New Broadcasting House, the news channel's presentation has been a lot better. Personally, in terms of variation of presentation - the News channel was at its worst in N6.

I think when people describe the News channel as being 'stale', they're referring to the comparision between it and BBC World News, for example.

BBC World News tend to make better use of the studios (due to them being in C and E) and in particular, venture out into the newsroom from time to time for programmes like WHYS and Outside Source.

I don't think its necessarily the reporting that's not inovative (personally I think the likes of Nick Robinson's, Rory Cellan-Jones, David Schukman and Nick Higham's reporting is some of the most inovative and engaging around). It's just the studio delivery to the audience. I think one of the reasons the BBC don't turn the news channel into 'BBC World News' is the worry that whatever they may do - they'll get criticised for wasting money and/or dumbing down.

That said, I was never a huge fan of Sky News in 2005 with the endless wandering around a huge studio. However, I did find programmes like Afternoon Live (around 2010) and Sky Today (2004-2005, before the move - and from the newsroom) extremely varied and the pace was good.
WO
Worzel
I think the BBC's problem is that they seem to lack the creative flair of their commercial rivals. The house style for graphics and music is pretty dull and safe - albeit functional. I don't think it's restricted to News either - it seems like the whole of the BBC is like this. Almost like they lack the confidence to be bold.


A bit too corporate then, to sum things up?
AN
all new Phil
Disagree. BBC News is now worse than it's ever been in terms of the varied presentation styles that you love so much. Every bulletin, every top-of-the-hour, every handover to the weather - it's always the same. And to be honest with you there's nothing really wrong with that - it's just wrong to suggest that they use more varied presentation than they did previously, especially given that every time I tune in, it seems to be one presenter on their own linking between reports and not much else.
AN
all new Phil
I think the BBC's problem is that they seem to lack the creative flair of their commercial rivals. The house style for graphics and music is pretty dull and safe - albeit functional. I don't think it's restricted to News either - it seems like the whole of the BBC is like this. Almost like they lack the confidence to be bold.


A bit too corporate then, to sum things up?

It all feels a bit, I don't know - like the council is running it.
WO
Worzel
Disagree. BBC News is now worse than it's ever been in terms of the varied presentation styles that you love so much. Every bulletin, every top-of-the-hour, every handover to the weather - it's always the same. And to be honest with you there's nothing really wrong with that - it's just wrong to suggest that they use more varied presentation than they did previously, especially given that every time I tune in, it seems to be one presenter on their own linking between reports and not much else.


Everyone's entitled to their own opinions. I don't think anyone is either right or wrong when it comes to summing up the output of the channel. We'd all do different things if we were in charge (it's a good thing none of us on here are in a position to make the big decisions, I suppose).

You seem to be saying that the News channel is now at its worst. Did you prefer the presentation in N6?
WO
Worzel
I think the BBC's problem is that they seem to lack the creative flair of their commercial rivals. The house style for graphics and music is pretty dull and safe - albeit functional. I don't think it's restricted to News either - it seems like the whole of the BBC is like this. Almost like they lack the confidence to be bold.


A bit too corporate then, to sum things up?

It all feels a bit, I don't know - like the council is running it.


Well they do receive money from the public to provide a service, so there are similarities I suppose!
GM
Gary McEwan
I think the BBC's problem is that they seem to lack the creative flair of their commercial rivals. The house style for graphics and music is pretty dull and safe - albeit functional. I don't think it's restricted to News either - it seems like the whole of the BBC is like this. Almost like they lack the confidence to be bold.


A bit too corporate then, to sum things up?

It all feels a bit, I don't know - like the council is running it.


At times it can be like a school report card - satisfactory but could do better. Only upside for us up here in Scotland is that if we go independent, we might get World News as technically speaking we wouldn't be in the UK anymore...
MD
mdtauk
I think the BBC's problem is that they seem to lack the creative flair of their commercial rivals. The house style for graphics and music is pretty dull and safe - albeit functional. I don't think it's restricted to News either - it seems like the whole of the BBC is like this. Almost like they lack the confidence to be bold.


I would put some of the blame for that on the cut in License Fee. The channels are well overdue a rebranding exercise, and a look towards new programme acquisitions and commissions. Think how hard the press and government would come down on them if they brought in agencies to consult and create new branding.

Sky News has firmly put itself into the Apple camp, even featuring their devices on their channel branding. Sky being a commercial company can plough money into apps and accompanying operations - but I would still say BBC.co.uk/News is the better product comparing them.

ITV News has a domestic bent, and not so much is expected of them. Their online operation is total dross also.

They all have their strengths and weaknesses. The BBC's big weakness is that they are looking a bit tired and stale, but circumstances as they are, there is little chance of the BBC having the means to sure things up - and commercial rivals and the pro-Tory media would like nothing more for the BBC to collapse, but the substance is still there, and beats the others IMO more times than not.
AN
all new Phil
I would put some of the blame for that on the cut in License Fee. The channels are well overdue a rebranding exercise, and a look towards new programme acquisitions and commissions. Think how hard the press and government would come down on them if they brought in agencies to consult and create new branding.

That's a lazy argument to make. The points I make about the lack of confidence and the dull / safe style of graphics far predates any talk of licence fee cuts - and they still have a hell of a lot more money to play with that their rivals.
MD
mdtauk
I would put some of the blame for that on the cut in License Fee. The channels are well overdue a rebranding exercise, and a look towards new programme acquisitions and commissions. Think how hard the press and government would come down on them if they brought in agencies to consult and create new branding.

That's a lazy argument to make. The points I make about the lack of confidence and the dull / safe style of graphics far predates any talk of licence fee cuts - and they still have a hell of a lot more money to play with that their rivals.

I did say some of the blame. What some may say is dull or boring - is another persons' dignified, considered, and sensible.

I agree that the BBC has become stale in it's output. It has had a few Director Generals who have been less than imaginative. A sole focus on cost cutting, and on the backfoot from one "scandal" to another.

Having said all that, I would still much rather watch the BBC's News output, than I would Sky's or ITV's. Much of what Sky pioneered has been lost, and they rely too much on trying to appear as if they are keeping up with technological trends. ITV are perhaps doing better considering how many more constraints they have. (I don't watch the ITV channels, so I can't comment so much on them) But they traditionally have been more people focused in their stories and how they present things. It has felt a bit patronising to me in the past, but I am an anti-social hermit really, so maybe it speaks to others more so.

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