The Newsroom

Newsround Cuts Approved

Ofcom approves move to focus online

FC
FrancesC
The teatime edition of Newsround will be axed starting September. https://www.bbc.co.uk/blogs/aboutthebbc/entries/9313f37c-6f77-4fee-9628-350f2d7efe84
BA
bilky asko Tyne Tees Look North (North East)
Ofcom has approved the move (originally proposed in November) to cut down the Newsround bulletins on TV from 3 to 1. The remaining morning bulletin will be extended from 5 to 8 minutes.

https://www.pressgazette.co.uk/bbc-to-cut-newsround-bulletins-to-move-focus-online/
https://www.bbc.co.uk/blogs/aboutthebbc/entries/9313f37c-6f77-4fee-9628-350f2d7efe84
HD
HybridDaDink London London
The teatime edition of Newsround will be axed starting September. https://www.bbc.co.uk/blogs/aboutthebbc/entries/9313f37c-6f77-4fee-9628-350f2d7efe84


Does that mean they will start competing with other online kids news services like ITV's The Rundown and Sky's First News: FYI?
BR
Brekkie Wales Wales Today
I don't get the logic in axing the teatime version rather than the breakfast bulletin. At least with a bulletin produced around 4pm it will remain relevant the rest of the night on most days so still relevant if viewed on the iPlayer, but a breakfast bulletin is often out of date by mid morning.
Stay Local. Stay Safe. Stay Alive.
AS
AlexS Central (East) Midlands Today
I don't get the logic in axing the teatime version rather than the breakfast bulletin. At least with a bulletin produced around 4pm it will remain relevant the rest of the night on most days so still relevant if viewed on the iPlayer, but a breakfast bulletin is often out of date by mid morning.

It appears to be part of the BBCs idea that nobody who doesn't collect pension will watch the news unless they are forced to. They appear to be focusing on having a bulletin that teachers can show to children in the classroom rather than actually trying to get children self selecting into watching it.
PE
peterrocket Founding member
The teatime edition of Newsround will be axed starting September. https://www.bbc.co.uk/blogs/aboutthebbc/entries/9313f37c-6f77-4fee-9628-350f2d7efe84


They're also employing another person and will do more, so not exactly a cut - more a go where the audience is.

Given the success of other formats on Snapchat, i'm surprised they aren't planning a move there - though there are the usual editorial reasons and Snap want paid.
JO
Jonwo (previously Jonwo87)

Given the success of other formats on Snapchat, i'm surprised they aren't planning a move there - though there are the usual editorial reasons and Snap want paid.


Instagram TV would be a better platform than Snapchat.
LL
London Lite Founding member London London
Ultimately Newsround is going where CBBC's audience is going, on iPlayer, while showing an 8 minute bulletin on the linear channel in the morning to cover their remit.

I understand why it feels sad that it's losing the afternoon bulletin but their target audience has different viewing habits to those of us who watched it as kids.
JO
Jonwo (previously Jonwo87)
Ultimately Newsround is going where CBBC's audience is going, on iPlayer, while showing an 8 minute bulletin on the linear channel in the morning to cover their remit.

I understand why it feels sad that it's losing the afternoon bulletin but their target audience has different viewing habits to those of us who watched it as kids.


It's easy to forget that kids today are more digitally savvy. Going online either through iPlayer and YouTube is actually a good strategy.
Jeffmister, London Lite and itsrobert gave kudos
UB
UBox Tyne Tees Look North (North East)
Jonwo posted:

Given the success of other formats on Snapchat, i'm surprised they aren't planning a move there - though there are the usual editorial reasons and Snap want paid.


Instagram TV would be a better platform than Snapchat.

Does anyone actually use IGTV? It seems to have been a massive flop. I doubt either would be perfect since you're meant to be 13 to use them.
HO
House Tyne Tees Look North (North East)
UBox posted:
Jonwo posted:

Given the success of other formats on Snapchat, i'm surprised they aren't planning a move there - though there are the usual editorial reasons and Snap want paid.


Instagram TV would be a better platform than Snapchat.

Does anyone actually use IGTV? It seems to have been a massive flop. I doubt either would be perfect since you're meant to be 13 to use them.


It's used most successfully, from what I can see, as a way of extending videos beyond 30 seconds on normal Instagram posts, and to a lesser extent via Stories. I'll regularly see a clip from the Daily Show, or a movie trailer or something, and after starting to watch it click the 'view on IGTV' button to continue watching it.
IT
itsrobert Founding member Granada North West Today
Jonwo posted:
Ultimately Newsround is going where CBBC's audience is going, on iPlayer, while showing an 8 minute bulletin on the linear channel in the morning to cover their remit.

I understand why it feels sad that it's losing the afternoon bulletin but their target audience has different viewing habits to those of us who watched it as kids.


It's easy to forget that kids today are more digitally savvy. Going online either through iPlayer and YouTube is actually a good strategy.

I agree. I work in education and I'm really starting to come round to the view that a great deal of students actually prefer the move to online learning that coronavirus has brought about. A lot of us are still clinging to the ways of working that we've been doing for decades but young people today are radically different. A few years ago I realised that the new students were now the Google generation; now I'm realising we're firmly into the social media generation. New university applicants this year were born in around 2002 so would have been 2 years old when Facebook launched and only 4 when Twitter launched. Kids nowadays are 100% digital natives and consume everything in a different fashion to how generations past did. I once considered my generation to be tech-savvy but I'm from the era of a computer being on a trolley in the corner of the classroom and being touched as a treat once a term. I've realised that with hindsight, my generation was still 95% analogue!

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