but it bugs me that the marble(??) stays in the same position throughout the entire thing..
I don't like this either, it looks (and sounds) to me a lot more like a sting rather than programme titles.
Unfortunately (for us), this seems to be the modern trend. Gone are the days of 15-30" opening titles. It's a blink-and-you-miss-it approach these days.
I recall some US shows had incredibly long opening credits in the '80s - Dynasty, for instance, sometimes clocked in at about 1'30" if I recall correctly. Unthinkable now!
In this era of YouTube, Netfilx, squillions of linear television channels, social media distractions from traditional long-form content (etc) all competing for your attention and/or breeding generations of viewers with the attention span of a goldfish, programmes are probably terrified that a 30"+ title sequence would be long enough for viewers to get bored and flick over.
The title sequence for Good Morning with Anne & Nick seemed to last about a fortnight. All that stuff with cheesy models/actors doing very staged "daytime activities" (going to work/school, jogging, cycling, exercise classes, washing the car...) whilst the long theme music gradually builds. Then the bit where the cartoon kite "bursts" coinciding with the gear-change into the upbeat 2nd half of the music, followed by all the cheesy staged shots of Anne & Nick "making their way to the studio".
I'm not aware of any UK programme with such a horribly Americanised-style overblown title sequence before/since*. (*Well... until the current trend for "Phil & Holly"-centric titles for This Morning debuted. But at least they're a sensible duration).
Flicking around the various English Regions' editions of Inside Out on iPlayer ages ago, I noticed that some regions didn't/don't use a full title sequence, but instead have the music vamp/bed segue into the "main titles" music whilst the presenter is still bibbling away with all the "coming up" business, and just have a short sting passing for a title sequence coinciding with the final seconds of the theme music. And yet some other regions use full titles. Similarly, seemingly no two regions/nations have the same length/edit of Sunday Politics titles, since it adopted its current 30-minute fully-regionalised format.
Last edited by Lou Scannon on 31 August 2019 4:50pm
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