GC
ITV want a 'classic' news show to appeal to viewers who the research said were fed up with perching, walking, talking, simpering and superficial twoways. It's the anti kaplinski.
They wanted a show that was familier but would not look out of place in 2008.
That is what they got.
I really dont understand how anyone can bitch about the rendering of big ben, when a swooping flyby of a perfically lit river thames is not exactly a natural point of view.. Not right for you? why? the chances are your expecting a certain 'look' for news titles and that itself makes your preconceptions a cliche.
You should watch it, and in context ,to offer a valid opinion.
It looks like ITN and feels familier: Job done.
In a 200+ channel age faces like Trevor may look out of place, but he's got the recognition factor for channel hoppers. Huw Edwards at 10 doing a (pointless) 2way a dreary enviroment reporter then a party line report from Nick Robinson is a massive switch off for viewers in places like the North West, North East and Yorkshire - flip to cosy old trevor and some new girl (on sky her average audience was in the tens of thousands rather than millions) bingo. ratings.
The virtual set is impressive - and having been spending far to much with time orad, brainstorm and rtsw demos I have seen alot of so-so examples - and Mr Smith and Mrs Patel at home would not be able to tell you the BBC use a real wall and ITV a green screen.
Shame it launched on such a dull news day - even channel 4 news was struggling a bit last night.
They wanted a show that was familier but would not look out of place in 2008.
That is what they got.
I really dont understand how anyone can bitch about the rendering of big ben, when a swooping flyby of a perfically lit river thames is not exactly a natural point of view.. Not right for you? why? the chances are your expecting a certain 'look' for news titles and that itself makes your preconceptions a cliche.
You should watch it, and in context ,to offer a valid opinion.
It looks like ITN and feels familier: Job done.
In a 200+ channel age faces like Trevor may look out of place, but he's got the recognition factor for channel hoppers. Huw Edwards at 10 doing a (pointless) 2way a dreary enviroment reporter then a party line report from Nick Robinson is a massive switch off for viewers in places like the North West, North East and Yorkshire - flip to cosy old trevor and some new girl (on sky her average audience was in the tens of thousands rather than millions) bingo. ratings.
The virtual set is impressive - and having been spending far to much with time orad, brainstorm and rtsw demos I have seen alot of so-so examples - and Mr Smith and Mrs Patel at home would not be able to tell you the BBC use a real wall and ITV a green screen.
Shame it launched on such a dull news day - even channel 4 news was struggling a bit last night.
The title sequence is better than expected; the slowing down as we "fly" around the London Eye is quite dramatic when mixed with the music, although my mind tells me that there are one too many beats of the bass drum before the bongs.
