I really wanted this to work for ITV but really don't think it will pay off.
Firstly anything will be better than the current News at 10.30. Mark Austin is very wooden and totally lacking personality and the content is really over-sensationalist and not serious enough for a flagship news programme.
But I don't think Sir Trev is any better. People like him, but in a "oh he's a nice old boy... safe pair of hands" kind of a way. He is just no longer on top form.
And ITV have left it too late. Any flick through the ratings pages of Broadcast magazine will show you that the BBC Ten O'Clock News is week-after-week the highest rated news show. It regularly scores 5-million plus. How ITV can expect to just bring back Sir Trev, slap the great old 'News at Ten' brand on and expect a winning formula against, what is now a very good offering from the Beeb, I don't know.
If this is to work it needs far more than an aging presenter and much-loved brand, it needs a bit of decent journalism restored at ITV News. (Oh and on that point I much prefered the ITN brand- although I think it's been too long ago to bring that back- and I don't know if ITN would want their brand on a sensationalist fluffy "news" show.)
I hope it works out for them. I'm just Praying for some big changes.