The Newsroom

News at Ten - Weeknights on ITV1

"You might notice a difference" from Monday (October 2007)

This site closed in March 2021 and is now a read-only archive
CO
Connews
Another superb NAT tonight - their coverage is superb, far better than the offering from the Beeb.
TO
Tom0
Trevs hair looks like its turning blue fitting in with the backdrop Laughing

Also it was mentioned in the main ITV News thread but Katie is apparently down to do all three NAT's next week.

On another note, the figures plummeted to 2.1m last night, although the share was actually around 20% which is much better than usual.
NW
nwtv2003
Tom0 posted:
On another note, the figures plummeted to 2.1m last night, although the share was actually around 20% which is much better than usual.


Not too bad considering that NaT didn't start until 11.15pm. Laughing
FA
fanoftv
nwtv2003 posted:
Tom0 posted:
On another note, the figures plummeted to 2.1m last night, although the share was actually around 20% which is much better than usual.


Not too bad considering that NaT didn't start until 11.15pm. Laughing


It must be a good rating for any channel at 11.15pm, saying that though I can never help but feel that some more viewers may hang around if there were no adverts in the middle of the programmes, and the adverts were increased within the breaks of the programmes.
IT
itsrobert Founding member
fanoftv posted:
nwtv2003 posted:
Tom0 posted:
On another note, the figures plummeted to 2.1m last night, although the share was actually around 20% which is much better than usual.


Not too bad considering that NaT didn't start until 11.15pm. Laughing


It must be a good rating for any channel at 11.15pm, saying that though I can never help but feel that some more viewers may hang around if there were no adverts in the middle of the programmes, and the adverts were increased within the breaks of the programmes.


Yes, there was absolutely no need for an advert break in between the football and News at Ten. There had only just been a break before the final few minutes of the football coverage so another was not needed so soon. Granted, more viewers would have been watching, hence more revenue, but they have to think out of the box. They'd have been better keeping hold of the viewers by going straight into NAT, leading with the football - an added incentive, and then having an lengthier break during the news. If they had to take a break pre-NAT, they could have at least aired a 10-second promo for the bulletin to flag up the football coverage.
JO
Joe
Mmmm, I do agree that it would have been much better to have no break between the shows.

I know that I would have stayed watching. I stayed for the news after the FA Cup final on Saturday, but I know I would have flicked if there'd been ads.
IT
itsrobert Founding member
Jugalug posted:
Mmmm, I do agree that it would have been much better to have no break between the shows.

I know that I would have stayed watching. I stayed for the news after the FA Cup final on Saturday, but I know I would have flicked if there'd been ads.


I was waiting for the news to come on last night and when the ITV1 breakbumper came on after the football, I thought 'Christ, not a further wait!'. I would have thought they'd have been keen to get NAT on the air as soon as possible, given it was already over an hour late.
BR
Brekkie
itsrobert posted:
Yes, there was absolutely no need for an advert break in between the football and News at Ten.


Considering how much ITV were selling ad slots for last night you can't blame them for getting as much revenue out of it as possible. Ads earlier in the evening don't really factor into the equation either - that was the first (or second) full ad break of their overnight quota, so it made commercial sense to air it there and get maximum revenue rather than air them later in the night for a fraction of the price.

And I wouldn't say ratings "plummeted" to 2.1m - they haven't really been that much above that in it's regular slot anyway.
RO
rob Founding member
BBCNicky posted:
nwtv2003 posted:
BBCNicky posted:
Not so much a cock-up, but tonight Trevor said something like "we have an ITN News reporter in Burma...", instead of "ITV News". Also noticed that instead of a VT of the first report in part two on one of the CGI screens, we got the NaT logo back instead. Quite a shame as I felt it worked having a video playing in the "glass panel".


At the end of tonight's Trev mentioned a goodnight from everyone here at ITN, which is a nice touch as they rarely say it these days.


Wonder why there's been two references to ITN from Trevor - I wonder if he's about to bow out from News at Ten (presumably for the final time!) and is trying to get in all the "ITNs" he can, wherever possible.... Laughing


Trevor to leave News at Ten at the end of the year?
http://www.guardian.co.uk/media/2008/may/23/itv.television
BR
Brekkie
No surprise there really, but a shame it's not sooner.

8 days later

SA
sams
Britain's Got Talent seems to be helping News at Ten. On Thursday it had it's best Thursday performance since January with 3.5 million viewers and an almost 18% audience share. But still BGT had 9.7 million viewers. Six million people just turned over.LOL Laughing
MI
philMID
Central- Just after news at ten the national weather was weird. It showed sheilas wheels then went to a long breakbumper and glimpsed ANGLIA news instead of central and then went into the national news which cut off less than halfway. So we never got to know what the weather was really for the UK lol.

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