TO
I still don't think This Morning and Loose Women should be split up as they have a very similar audience, but perhaps this could work:
9.25- This Morning
11.30- Loose Women
12.30- Lunchtime News
13.00- Jeremy Kyle
14.00- ITV Daytime as usual.
One timing that should never change is the Evening News and is easily the most watched news bulletin of the day, usually reaching over 4m viewers and I think that is the only bulletin which is fully established. I still think the Evening News should take on the News at Ten studio and graphics package (although a 'lighter' backdrop during the summer months) because its the most watched bulletin and I think ITV have to move forward and allow their most watched bulletin to become their flagship bulletin rather than hanging on to the past.
On another note, ITV News is rarely referred to as "ITV News" during the longer bulletins. Its always "still to come on the Lunchtime/Evening News ..." or "also on the programme". I sometimes wonder whether it is actually worth having the 'ITV' in the name of the main bulletins and on the graphics or whether the EPG listings should simply read "The Evening News and Weather", along with the graphics (although without the 'and weather' obviously
).
Brekkie posted:
I'm not sure that's the case to be honest - though This Morning and Jeremy Kyle may be considered the hits of daytime TV, the truth is the crap served up by BBC1 in the morning usually beats ITV1 quite comfortably.
As I said, I don't know how ratings have changed since the move to 1.30pm, but you'd think ITV News would have a better chance of an increase audience by getting in before the BBC. People watched the 12.30pm bulletin because it was there first - and I suspect now people watch the One o'clock News because it's there first.
Similarly with Loose Women, surely there is a healthy audience around at 1pm who don't want to watch the news, and having Loose Women (or in the past, Des and Mel) capitalises on that and potentially brings in some BBC1 viewers too.
And surely now with ITV1's afternoon schedule being more important than it was a few years ago it makes sense to get them in at 1pm in the hope they stay with ITV1 through to 4pm, 5pm or 6pm. I suspect having a news bulletin at 1.30pm doesn't really help do that. At least at 12.30pm if people go channel hopping and find themselves with BBC1 they're likely to return at 1pm when once again those viewers try to avoid the news.
As I said, I don't know how ratings have changed since the move to 1.30pm, but you'd think ITV News would have a better chance of an increase audience by getting in before the BBC. People watched the 12.30pm bulletin because it was there first - and I suspect now people watch the One o'clock News because it's there first.
Similarly with Loose Women, surely there is a healthy audience around at 1pm who don't want to watch the news, and having Loose Women (or in the past, Des and Mel) capitalises on that and potentially brings in some BBC1 viewers too.
And surely now with ITV1's afternoon schedule being more important than it was a few years ago it makes sense to get them in at 1pm in the hope they stay with ITV1 through to 4pm, 5pm or 6pm. I suspect having a news bulletin at 1.30pm doesn't really help do that. At least at 12.30pm if people go channel hopping and find themselves with BBC1 they're likely to return at 1pm when once again those viewers try to avoid the news.
I still don't think This Morning and Loose Women should be split up as they have a very similar audience, but perhaps this could work:
9.25- This Morning
11.30- Loose Women
12.30- Lunchtime News
13.00- Jeremy Kyle
14.00- ITV Daytime as usual.
One timing that should never change is the Evening News and is easily the most watched news bulletin of the day, usually reaching over 4m viewers and I think that is the only bulletin which is fully established. I still think the Evening News should take on the News at Ten studio and graphics package (although a 'lighter' backdrop during the summer months) because its the most watched bulletin and I think ITV have to move forward and allow their most watched bulletin to become their flagship bulletin rather than hanging on to the past.
On another note, ITV News is rarely referred to as "ITV News" during the longer bulletins. Its always "still to come on the Lunchtime/Evening News ..." or "also on the programme". I sometimes wonder whether it is actually worth having the 'ITV' in the name of the main bulletins and on the graphics or whether the EPG listings should simply read "The Evening News and Weather", along with the graphics (although without the 'and weather' obviously
).