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The only problem is that as I said in the other post, with ITV giving their channel's and brands a colour, they can't really then colour code their news programmes, can they?
I do like the idea of the teal logo too. I was thinking that they should go back to a graphic based idea, maybe having the clock face tilted, so that it partly goes up the wall, as though the other half is underneath the studio floor.
Couldn't they create a newsroom, a fake one, so that it looks as though the newsroom and walkways continue through the wall, and add in desks, and a screen at the back they would be presumed to be a giant screen, but not really if you get the idea.
Brekkie posted:
I preferred the teal too - but the whole package of ITV News needs overhauling now, especially as they've done a pretty good job with the look of News at Ten, outlining how dated the rest of the package is.
Not quite sure what they could use as a backdrop instead of the atrium or skyline, but getting rid of that fake walkway would be a start along with the desk. I think using a Big Ben clockface as the base of the desk would be best, and would be suitable for both News at Ten and the other bulletins.
As for the look - I'd start with those really nice News at Ten stings, but tweak the colours for the other bulletins. If they use the white ITV News logo as the main log, they can then give the rest of the bulletins their own look by simply tweaking the background colours for each - perhaps orange for lunchtime, purple for evening etc.
Not quite sure what they could use as a backdrop instead of the atrium or skyline, but getting rid of that fake walkway would be a start along with the desk. I think using a Big Ben clockface as the base of the desk would be best, and would be suitable for both News at Ten and the other bulletins.
As for the look - I'd start with those really nice News at Ten stings, but tweak the colours for the other bulletins. If they use the white ITV News logo as the main log, they can then give the rest of the bulletins their own look by simply tweaking the background colours for each - perhaps orange for lunchtime, purple for evening etc.
The only problem is that as I said in the other post, with ITV giving their channel's and brands a colour, they can't really then colour code their news programmes, can they?
I do like the idea of the teal logo too. I was thinking that they should go back to a graphic based idea, maybe having the clock face tilted, so that it partly goes up the wall, as though the other half is underneath the studio floor.
Couldn't they create a newsroom, a fake one, so that it looks as though the newsroom and walkways continue through the wall, and add in desks, and a screen at the back they would be presumed to be a giant screen, but not really if you get the idea.
