I did! Although mainly because my housemates are busy in the lounge and our ITV reception is cr*p. What you all forget is that ITV in effect lost the News At Ten brand to the BBC. Most people don't really care that News At Ten was always on ITV, they just have a memory of the name and News At Ten is now on the BBC. The ratings will be interesting but you're presuming the 5 million people who watch the 10 o'clock news each night are as interested in the new-look NaT on ITV as you all are.
I don't go along with that. If you stopped 100 people on the streets of Britain and asked them to which broadcaster they relate the phrase "News at Ten", I would say that the vast majority would say ITN/ITV. It's only the youngsters who've never known a 10pm bulletin on ITV who would say the BBC. Despite axing NAT in 1999, it has not undone the 30 years of ITN News at Ten.
I doubt that. Most people watching want to watch a late news bulletin and then head off to bed - that was the niche ITV had compared to the BBC's 6 O'clock news - when you got home from work. After all this time the late news slot at 10 is now the BBC's. If people thought about it they'd probably recall that ITV showed NAT. That doesn't really reflect what they might do today. In one of the Harry Potters, when the Dursleys have an important dinner at their house, Rowling just has Vernon hoping to have the deal done by News At Ten, ie just before bedtime. My guess, itsrobert, if you really did your odd little survey of the public, is that 99% of the population would know they can see the news at 10 o'clock but wouldn't have a clue if it was the 10 o'clock news or News At Ten.
And what you fail to notice is that the BBC has been explicitly banned from Zimbabwe, whilst ITN has actually been invited in on occasions by the Mugabe government just to rub it in to the BBC.