IT
I don't go along with that. If you stopped 100 people on the streets of Britain and asked them to which broadcaster they relate the phrase "News at Ten", I would say that the vast majority would say ITN/ITV. It's only the youngsters who've never known a 10pm bulletin on ITV who would say the BBC. Despite axing NAT in 1999, it has not undone the 30 years of ITN News at Ten.
itsrobert
Founding member
themagicmonkey posted:
I did! Although mainly because my housemates are busy in the lounge and our ITV reception is cr*p. What you all forget is that ITV in effect lost the News At Ten brand to the BBC. Most people don't really care that News At Ten was always on ITV, they just have a memory of the name and News At Ten is now on the BBC. The ratings will be interesting but you're presuming the 5 million people who watch the 10 o'clock news each night are as interested in the new-look NaT on ITV as you all are.
I don't go along with that. If you stopped 100 people on the streets of Britain and asked them to which broadcaster they relate the phrase "News at Ten", I would say that the vast majority would say ITN/ITV. It's only the youngsters who've never known a 10pm bulletin on ITV who would say the BBC. Despite axing NAT in 1999, it has not undone the 30 years of ITN News at Ten.