Charlie Wells posted:
I see that the BBC are promoting their 10 o'clock news and what's in it at the end of the 6pm bulletin. Strikes me as a desperate attempt to keep viewers for tonight.
Indeed. Today, we've seen promos for the Ten O'Clock News on Breakfast, the One O'Clock News and the Six O'Clock News. Huw Edwards has also been on Radio 2 this afternoon and there have been several articles published today by high-profile BBC News staff, including Huw Edwards (whose piece was fairly scathing towards ITN). Usually the network bulletins trail News 24 before they finish but today's have all been for the Ten O'Clock News. As I said earlier, I think the BBC has had a panic, sparked by ITV's ad campaign for NAT and they've desperately tried to build up tonight's 10pm bulletin. It'll be really interesting to see tonight's ratings.
Yes. Also, on the blogs, Peter Horrocks who is the head of BBC News chirped in with his view, he was very supportive towards ITN, even positive towards them throughout - but he really delivered a good blow at the end; where he said that Deborah Turness, the NAT Editor, brought "And Finally" back to 'give you a smile on your face or a tear in your eye. But BBC News, we are more concerned on making you think.'
I am ITN through and through, mainly Channel 4, but I always used to watch ITV, until in my opinion, I thought it got dumbed down. Let's hope NAT brings it back on the road to prominence.
Well - either until it got dumbed down, or they dropped the ITN branding.