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House3,169 posts since 13 Mar 2007
As of tonight, which are you going to be watching and why?

I felt this needed a vote and its own thread to stop people comparing them in two different forums...
william658 posts since 7 Jun 2001
And of course a massive proportion of the population will watch neither.

I can't seriously believe any more than a small percentage of the public are even aware News at Ten is relaunching - have ITV been running billboard or newspaper ads? (I've not been in a position to see either over the past few days.)
itsrobert6,356 posts since 23 Mar 2001
william posted:
And of course a massive proportion of the population will watch neither.

I can't seriously believe any more than a small percentage of the public are even aware News at Ten is relaunching - have ITV been running billboard or newspaper ads? (I've not been in a position to see either over the past few days.)


Yes, there's been an extensive ad campaign. There have been trailers at the end of every ITV News bulletin for several days, trailers between ITV programmes, newspaper ads, radio ads, newspaper and online articles, features on programmes like This Morning and today ITV has been using a Big Ben clock face for its break bumper all day. I think more than a 'small percentage' will know that News at Ten is coming back tonight.

I honestly think the BBC has been caught off-guard by this campaign by ITV and that's why they've resorted to some dirty tactics today.
jrothwell972,681 posts since 29 Oct 2006
While I've just turned on the TV for the BBC Six O'Clock News , I shall probably be watching News at Ten tonight. Simply because the Ten O'Clock News 's line-up tonight looks rubbish, and I suspect the journalistic quality from ITN will be very high.
Stuart7,276 posts since 13 Oct 2003
NAT's return is just a storm in a virtual tea-cup. By this time next week everyone will be back to watching whichever channel they did before for their news fix.
Brekkie31,961 posts since 4 Jan 2003
As much as I've slated it off lately I still find ITV's bulletins more watchable than the BBC's - though Trevor McDonald is putting me off. I'd be more inclined to make the effort to watch if it was a permanent Mark / Julie partnership.
Tom0735 posts since 16 Dec 2007
I much prefer the devliery and journalistic style used by ITN on both ITV and Channel 4. I really hate BBC News, it doesn't interest me at all.
Noelfirl1,156 posts since 13 Apr 2003
Charlie Wells posted:
I see that the BBC are promoting their 10 o'clock news and what's in it at the end of the 6pm bulletin. Strikes me as a desperate attempt to keep viewers for tonight.


I don't really see why they've gone and bottled it at the last minute. There will be an exodus tonight purely out of curiosity, but I'm sure that's a given to everybody at BBC News, and IMO they've really no need to worry unless the numbers continue in the same vein for a week or two.