News At Ten vs. Ten O'Clock News

As of tonight, which are you going to be watching and why?

I felt this needed a vote and its own thread to stop people comparing them in two different forums...

My thoughts are a lot of people will watch NAT tonight to see the rebirth, but then from tomorrow will return to their BBC 10 o'clock news.

And of course a massive proportion of the population will watch neither.

I can't seriously believe any more than a small percentage of the public are even aware News at Ten is relaunching - have ITV been running billboard or newspaper ads? (I've not been in a position to see either over the past few days.)

I think it would be interesting to also run this poll in a month's time to see if allegences switch at that point

Yes, there's been an extensive ad campaign. There have been trailers at the end of every ITV News bulletin for several days, trailers between ITV programmes, newspaper ads, radio ads, newspaper and online articles, features on programmes like This Morning and today ITV has been using a Big Ben clock face for its break bumper all day. I think more than a 'small percentage' will know that News at Ten is coming back tonight.

I honestly think the BBC has been caught off-guard by this campaign by ITV and that's why they've resorted to some dirty tactics today.

While I've just turned on the TV for the BBC Six O'Clock News , I shall probably be watching News at Ten tonight. Simply because the Ten O'Clock News 's line-up tonight looks rubbish, and I suspect the journalistic quality from ITN will be very high.

NAT's return is just a storm in a virtual tea-cup. By this time next week everyone will be back to watching whichever channel they did before for their news fix.

I'd imagine most will be watching ITV tonight, simply out of interest.

As much as I've slated it off lately I still find ITV's bulletins more watchable than the BBC's - though Trevor McDonald is putting me off. I'd be more inclined to make the effort to watch if it was a permanent Mark / Julie partnership.

I much prefer the devliery and journalistic style used by ITN on both ITV and Channel 4. I really hate BBC News, it doesn't interest me at all.

I see that the BBC are promoting their 10 o'clock news and what's in it at the end of the 6pm bulletin. Strikes me as a desperate attempt to keep viewers for tonight.

I don't really see why they've gone and bottled it at the last minute. There will be an exodus tonight purely out of curiosity, but I'm sure that's a given to everybody at BBC News, and IMO they've really no need to worry unless the numbers continue in the same vein for a week or two.