NEWS at TEN - January 2016 Relaunch

Yeah you weren't seeing things. I spotted the Big Ben showing the actual time as well.

Would someone like to explain where this new network 'OieTV' has come from? Has Ofcom been advised of a Name Change?

I actually like it. And Bradby's presenting has grown on me.

I think you are right when looking on the you tube clip.

The only thing I'd really change on the titles is the endboard - it seems to be completely static. Would be nicer if the blocks were slightly changing colour.

But overall enough changes to differentiate the bulletin from the rest of ITV News yet keep it within the same brand.

Just as an aside point, since ITV News as went back down the 'Lunchtime' and Evening' route for the other bulletins, if they were ever going to update them, suitable versions of the updated titles for NaT would be a nice addition...

Don't worry - the eye roll was at HarryBNF for assuming it was a new feature introduced tonight. I was merely telling him it has been in use since October.

Yes, one thing I've noticed about Bradby is that he can't close programmes very well at all. He either needs to practise a bit off air (whether it's to do with the PA counting in his ear or something I don't know, though he ought to be well used to that) or go through the videotapes at ITN and watch a handful of Trevor McDonald's closing words. Trevor always knew how to end a bulletin with gravitas.


That said, I agree with others that Bradby has certainly improved since he took over a few months ago. I watched a handful of his early programmes and have since avoided NAT like the plague, preferring to stick with the Evening News instead. However, tonight's NAT convinced me to give it another go. Bradby has certainly toned his arrogant style down a bit and the strong team of reporters, especially having both Robert Peston and Rageh Omaar live in the studio for analysis, certainly made for a very solid programme. In all honesty, the 35 minutes or so it was on air flew by in no time. I don't feel they rushed either - a decent amount of time was given to each story.

I think it's a very strong bulletin now and for me, its USP is the way it creatively tells an engaging story. BBC News can come across as a bit formulaic and repetitive (e.g. same camera shots all the time) despite having a splendid newsroom backdrop - I would argue that ITV's bulletins feel more fluid and dynamic in terms of camera shots and background imagery. Not bad considering it's predominantly virtual and on a fraction of the budget.

I think the best parts of today's revamp, though, are the titles and theme music. They echo News at Ten from times gone by whilst simultaneously remaining on brand and feeling contemporary. I think BBC News could take a lesson here - I just feel their music, titles, graphics and studio designs are starting to feel their age now. Let's face it, they've hardly changed in 17 years. I think they missed a big opportunity by not having a wholesale rebrand (or at least a re-visioning of their brand) when they moved into NBH. However, for ITV News, the best thing they ever did was opt for a virtual reality set up back in 2004. The amount of flexibility in design that has given them has been priceless over the years.

Ahh I see - bloody internet not conveying meaning very well again!

Quite impressed with the look of it - they've managed to do it without going too far off the brilliant ITV News brand, and other than the virtual screen on the left I think the studio looks far better, with the world maps being a nice nod to the past. Basically the back and right of the studio look fantastic, but the left needs some work.

It would probably be better if the "at TEN" was underneath the "NEWS" so it would fit in one square - would mean they could put it on the astons too (and raise the "itv" box to line up with the "NEWS", and would also make for a better social media icon.

What would be great now is if they took on the BBC with the late regional news too and had a special version of the titles for the regions - quite easy to imagine the map zooming in a bit further with the images being local to each region.

Come on now, don't be to forward thinking. Let ITV News walk again before it run

Lessons learned from Daybreak it seems. Much better to have a soft launch that doesn't attract too much publicity to bed in your new format and presenter before going for a proper relaunch a few months later. Probably why they chose to relaunch a week after Peston debuted too.