NEWS at TEN - January 2016 Relaunch

Tom Bradby has improved a lot since he first started. His style turned me off at first but I've found it more likeable so far.

It's nice in a nostalgic way to hear reporters signing off 'News at Ten' for sure. The branding is a little inconsistent however. At the start and during the titles it's 'ITV News at Ten', but the rest of the graphics so far are still 'ITV News'.

The set still looks as great as ever of course. My favourite ITV News set since at least the 1999 one. (And most of it isn't even real!)

Bear in mind that many of the ITV announcers are rubbish, and they often introduce the news as the "ITV News and Weather" I wouldn't read too much into how they introduced it.

Glad they've stuck to the overall look of the brand, it's the best they've had since 1999.

STV still seem to avoid any mention of ITV, it's probably for that reason.

Love the set. Much prefer News At Ten now to this time last year when it was merely a clone of the 6:30.

They've managed to get the website in the background too on one of the monitors, with real stories rather than old news 'screenshots'. Like Sky News.

Okay, what's happened to the "balcony"? There's now some very unrealistic images of studio lighting (I think)

They appear to be random images. One of them appears to be a shirt and tie.

Yeah, although in the space of a few minutes we had:

"ITV News...at Ten" (announcer)
"The ITV News" (announcer)
"Also on News at Ten" (Tom)
and "ITV...News at Ten" (voiceover)

No-one can seem to decide how it should be said.

I like the titles though, they've got a certain impact and nods to the past. Always like those that do some interesting DVE into the studio shot (I really liked the swirly effect BBC News had out of their titles a few years back).

The set hasn't changed a huge amount but has been slightly refreshed to suit the new NEWS at TEN branding. The main difference is there are new reorganised screens in the background wich display suitable news images and images of the main titles. I like the big window looking at the map of europe. Regarding the huge screen to the left of Tom, they seem to have tidied up the edges of the screen.

The best example of that is More4 News:

http://www.tvwhirl.co.uk/tesnews/more4news2005.mp4

Was that a "and final"? It put a smile on my face.

Guessing tomorrows stories now before the close...

Alternate close music too with the same end board to finish