Or thirdly they drove the viewers they did have away and the slow but steady progress News at Ten had been making has been completely undone with one misguided experiment.
I do suspect they just about got away with it and given News at Ten more of a claim on the slot than it's had in the last few years.
Also does OFCOM still stipulate how often News at Ten has to air at 10pm or is it now down to ITV completely. Just wondering if The Nightly Show has basically used up all their non-10pm slots for the years, meaning it should be secure in the slot for the next few months.
Stay Home. Protect the NHS. Save Lives.