Watching News at Ten tonight, and although Tom has improved I really can't warm to his delivery.
I don't want to sound old-fashioned, but this new conversational style just does not work for me. Formal language just seems right on the news. "It is temping to think" "You will probably remember" it is just so patronising. And don't get me started on those "jokes".
The thing is it's not new - Mark and Alastair (and others) have been doing it for years, though not to the same extent. I think the difference is though with them it's quite natural but with Tom it's clearly scripted to within an inch of it's life.
Must say though although I'm not 100% sold on the "conversational style" either I do think Tom has improved significantly over the last three months.
One thing I don't like about Tom's delivery is the way he frequently drops the letter 't'. For example, when saying words like "website". It's not conversational; it's just sloppy.
One thing I don't like about Tom's delivery is the way he frequently drops the letter 't'. For example, when saying words like "website". It's not conversational; it's just sloppy.
I'm sure it would have been mentioned if it was the case but I take it that Sundays late ITV News didn't adopt the News at Ten branding at all. Did it air the old News at Ten titles?
I'm sure it would have been mentioned if it was the case but I take it that Sundays late ITV News didn't adopt the News at Ten branding at all. Did it air the old News at Ten titles?
Just normal 'late' titles. I don't think the 10 clock appeared at the start but it was certainly the usual titles and set.
I enjoyed Roger Mosey's analysis of Tom Bradby in the New Statesman:
Roger Mosey posted:
One of the selling points of the ITV bulletin is supposed to be Bradby's scripting: a direct, conversational style laced with opinion that wouldn't get past the BBC's editorial police.
At first I rather liked its freshness, but there are only so many times you can start a programme by saying, "Imagine what it's like to be on a boat in the middle of the Mediterranean," or whatever is the story of the day.
The Bradby on-air persona can feel like the bloke who corners you in the pub and is a bit too pleased with himself.
